What is Genezio?

Genezio is a platform that helps organizations measure and improve how often answer engines like ChatGPT, Claude, Gemini, and Perplexity recommend their brand when users ask for solutions.

As more users rely on AI assistants to research products, compare services, and make purchasing decisions, being recommended in AI-generated answers is becoming as important as ranking on Google.

Genezio helps teams measure their AI recommendation rate, understand what drives it, and take action to improve it.

The Shift from Search Engines to AI Answers

Traditionally, users discovered brands through search engines such as Google.

The typical interaction looked like this:

1. A user enters a search query.
2. The search engine returns a list of links.
3. The user clicks one or more results.

In AI-powered search, the experience is different.

Instead of showing a list of links, the AI system generates a direct answer based on information retrieved from multiple sources.

Example:

User query: What are the best running shoes for marathon training?

Instead of displaying links, the AI assistant may produce an answer like:

AI answer: The best running shoes for marathon training include the Nike Alphafly, Adidas Adios Pro, and Saucony Endorphin Elite due to their energy return and cushioning.

The sources used to generate this answer may include:

• product review sites
• ecommerce stores
• brand websites
• forums and communities
• editorial articles

In this environment, what matters is whether the AI system recommends your brand when users ask for a solution — not just whether you appear in a list of search results.

AI Recommendations and Visibility

Genezio measures two things:

1. AI Recommendations % — How often answer engines actively recommend your brand when users ask for a solution. This is the primary metric — it's the closest thing to a buying decision in AI search.
2. AI Visibility % — How often your brand appears at all in AI-generated answers (mentioned, cited, or compared). This is the broader measure of your brand's AI presence.

For example, if a user asks:

User query: What is the best CRM for startups?

An AI assistant might answer:

AI answer: For a startup, I'd recommend HubSpot for its free tier and ease of setup. Salesforce and Pipedrive are also worth considering if you need more customization.

In this scenario:

• HubSpot is recommended — it's the AI's suggested choice.
• HubSpot, Salesforce, and Pipedrive all have visibility — they appear in the answer.
• Any CRM not mentioned has neither recommendations nor visibility for this conversation.

Genezio helps you measure both metrics across thousands of AI conversations, and shows you what to do to get recommended more often.

How Genezio Works

At a high level, Genezio simulates real user interactions with AI systems and analyzes the responses.

The process includes several steps.

1. Define Topics

Topics represent the areas where a brand wants to appear in AI-generated answers.

Examples:

• "running shoes for marathon training"
• "best CRM for startups"
• "luxury ski resorts in Switzerland"

2. Create Scenarios

Scenarios represent realistic user prompts that someone might ask an AI assistant.

Example scenario:

User query: I am training for my first marathon. What running shoes should I buy?

3. Run Conversations

Genezio runs conversations with supported answer engines such as:

• ChatGPT
• Claude
• Gemini
• Perplexity

Each conversation simulates a real user asking questions and sometimes asking follow-up questions.

4. Analyze the Answers

The platform then analyzes each response to extract structured information, including:

• brands mentioned
• sources cited
• claims (perceptions) about each brand
• accuracy of those claims against your brand knowledge

5. Generate Insights

Using this data, Genezio calculates metrics and generates insights such as:

• AI Recommendations and Visibility scores
• share of voice compared to competitors
• most cited sources
• opportunities for content improvements

What Genezio Measures

Genezio analyzes several aspects of AI-generated answers.

Brand Mentions

How often a brand appears in responses generated by AI assistants.

Citations

Which sources the AI system references when generating answers.

These may include:

• brand websites
• review sites
• news articles
• blogs

Competitor Presence

Which other brands appear in the same answers.

This helps identify competitors in the AI landscape.

Perception Accuracy

Whether claims AI makes about a brand are correct or incorrect — evaluated against your brand knowledge base. This helps you identify where answer engines are misrepresenting your brand and where they are getting it right.

Share of Voice

The relative visibility of a brand compared to competitors across many AI conversations.

Why This Matters

AI assistants are becoming a common starting point for product discovery and purchasing decisions.

Users increasingly ask questions like:

• "What CRM should a startup use?"
• "Recommend running shoes for marathon training."
• "What is the best credit card for travel?"

The brands that answer engines recommend in these answers gain a direct pipeline advantage. If your competitor is recommended and you're not, you're losing deals before the buyer even visits your website.

Genezio helps you understand this new landscape and take action to get recommended more.

What Genezio Does Not Do

Genezio does not control how AI systems generate answers.

Instead, it helps organizations:

• measure how often their brand is recommended in AI responses
• understand why certain brands get recommended over others
• identify opportunities to improve their recommendation rate

Improvements to AI recommendations typically come from better content, stronger authority signals, and greater relevance across the web.

Next Steps

To start using Genezio, continue with:

• Core Concepts -> Scenarios

These sections explain how to set up your first AI recommendations analysis.