Actions Geo Can Take
Geo isn't only a read-and-summarize assistant. It can also take actions inside the Genezio platform — creating, refining, and moving objects on your behalf, with your account's permissions.
This is what turns Geo from a chat layer into the connective tissue between investigation, decision, and deliverable.
Read vs. Action
Most Geo answers are powered by read tools — the same data endpoints that drive the dashboard's charts and drawers. Geo decides which to call, runs them, and synthesizes the result.
A subset of Geo's tools are action tools. These don't just look at your data — they change it. When Geo proposes an action, it's making a real edit to your account.
You see the action in the tool-call trace, the same way you see read calls (see Sessions and History).
What Geo Can Do
The action tools available to Geo include:
Manage Brands and Competitors
- Move a brand entry — promote, demote, merge, or attach competitor entries based on what Geo finds in the data
- Reclassify a detected brand — convert a mistakenly-tracked competitor into a sub-brand of yours, or vice versa
Manage Personas
- Create a persona — when Geo finds a missing audience segment, it can scaffold a new persona with name, role, country, city, and language
- Update a persona — adjust attributes when scenarios suggest the existing persona doesn't fit
Manage Topics and Scenarios
- Refine a topic — adjust its description, persona assignment, or competitor selection
- Create a scenario — draft a new scenario for an existing topic when Geo identifies an uncovered intent
- Update a scenario — tighten wording, change the Agent type, or adjust which competitors a Comparer scenario targets
- Restore deleted topics or scenarios — recover an object from the Recycle Bin when it was removed by mistake
Produce Content
- Generate a brief — hand off Geo's findings to Content Hub as a structured brief (audience, tone, keywords, competitors, scenarios, instructions)
- Trigger article generation — start a full article in Content Hub grounded in the context of the current conversation
See Content Hub -> Briefs for what gets generated.
Explore CDN Logs
- Explore CDN logs — surface log clusters and the AI-crawler breakdown, so you can see how AI crawlers are reaching your site without leaving the conversation
How Actions Get Triggered
You don't have to ask for actions by name. Geo decides when an action is appropriate based on the conversation. For example:
- You ask: "This competitor X is actually a product line we own — fix that." Geo proposes attaching the brand to yours and executes the move.
- You ask: "We're missing a persona for European mid-market buyers." Geo drafts a new persona and creates it.
- You ask: "Draft a brief that counters their top SWOT strength." Geo composes the brief and hands it to Content Hub.
The action runs with your account's permissions — Geo cannot do anything you couldn't do yourself in the UI.
Auditing Actions
Every action Geo takes appears in the session's tool-call trace, alongside read calls. You can see:
- what action was invoked
- what parameters it ran with (the object affected, the new values)
- the result
This means actions taken by Geo are as auditable as any change made directly in the UI.