Content Hub

The Content Hub is where you can create AI-assisted articles designed to improve your brand's visibility in AI systems.

These articles are typically created to address opportunities discovered by Actionable Insights. In many cases, an insight will recommend creating specific content to strengthen your brand's presence in AI answers.

For example, an insight may suggest:

• creating an article explaining a specific product
• publishing a comparison page
• writing a guide addressing a frequently searched scenario

The Content Hub allows you to generate, edit, refine, and publish these articles. You can also create briefs — structured outlines you can hand off to a writer or agency — from the same entry point. See Briefs for details.

Why Content Matters for AI Recommendations

AI systems build their answers from information available on the web.

When authoritative content exists that clearly explains a product, compares options, or answers common questions, AI systems are more likely to reference it.

The Content Hub helps you create content specifically designed to influence AI answers.

Creating a New Article

To create an article:

1. Open Content Hub.
2. Click New Content.
3. Choose Article as the content type. (Selecting Brief instead produces a structured outline — see Briefs.)

The New Content button has replaced the previous "New Article" button, because that entry point now creates either a brief or an article.

The article creation process consists of several steps.

1. Topic & Scenarios

First, select the topic and one or more scenarios the article should address.

These come from the same topics and scenarios used when running conversations.

You can pick multiple scenarios for a single piece of content, so one asset can target several user intents at once — useful when a single page (for example, a comparison or FAQ) naturally answers more than one scenario.

This ensures the article is aligned with real user questions that AI systems already encounter.

You can also choose the article type (for example, blog post) and apply a template (see Templates below).

2. Style & Length

Next, configure how the article should be written.

You can specify:

• Tone of voice (for example: professional, friendly, analytical)
• Content length (short, medium, long, or in-depth)
• Language

These settings help tailor the article to your target audience.

3. Additional Details

Finally, you can provide additional context to guide the AI.

Examples include:

• Target audience
• Focus follow-up searches (called query fanouts) (specific search queries the article should address)
• Website URLs that should be used as reference sources
• Additional instructions to influence the writing style or focus

Once these parameters are configured, you can generate the article.

Templates

Content Hub supports templates — reusable document structures that new content inherits automatically.

You can:

• upload your own template documents to define the shape of a content type
• pick from saved templates when creating new content
• apply templates to both articles and briefs

Templates are useful for teams that produce content with a consistent shape — case studies, comparison pages, FAQ pages, landing pages, agency brief formats — by codifying that shape once and reusing it for every new piece. Any new article or brief generated against a template starts from that structure instead of a blank page.

Editing Articles

Once an article is generated, it opens in the Content Hub editor.

This editor allows you to modify the article directly inside the browser.

You can:

• edit text
• restructure sections
• adjust formatting
• add or remove content

The editor behaves like a traditional writing environment, giving you full control over the article. A rich-text toolbar is available for headings, lists, links, emphasis, and other formatting — so you don't have to guess at markup while editing.

Conversational Editing

In addition to manual editing, the Content Hub provides a chat interface that lets you interact with the article conversationally.

You can ask Genezio to:

• change the tone or style
• expand certain sections
• add new sections
• simplify explanations
• improve SEO
• verify factual information

At this stage, editing becomes fully conversational - you can simply chat with the article and ask the system to improve it.

Article Data and Optimization

The editor also exposes structured metadata about the article, including:

• SEO metadata
• content score
• keyword density
• internal and external links
• structural analysis

These signals help ensure the article is well structured and optimized for discoverability.

Exporting Articles

Articles can be exported from the editor.

Exporting allows you to download the article as a PDF so it can be shared, reviewed, or published elsewhere.

Publishing Articles

When an article is published on your website, you can record its URL in Genezio.

This allows Genezio to:

• track the article as part of your brand's content footprint
• monitor whether it appears in AI citations
• include it in the My Citations section

Tracking published articles helps measure whether the new content improves AI Recommendations and Visibility over time.

Content Hub and Insights

Content Hub is closely connected to Actionable Insights.

Many insights will recommend creating specific articles to address:

• missing topics
• citation gaps
• competitor-dominated queries

Using the Content Hub makes it possible to quickly turn those insights into concrete content actions.

Next Steps

To understand how insights suggest content opportunities, see:

• Actionable Insights

To understand how citations track published content, see:

• Core Concepts -> Citations