Send to Geo
Send to Geo is an action available on most data surfaces in the Genezio dashboard. Clicking it hands the current object — a topic, a scenario, a competitor, a citation, a SWOT entry, a perception — to the Geo Assistant with its full context attached.
You can then ask follow-up questions about that specific object without re-explaining what you're looking at.
Why It Exists
Investigating something in the dashboard usually starts with noticing it on a chart or in a drawer. Before Send to Geo, the path to a question was:
- See something interesting on a chart
- Open the Geo Assistant
- Re-describe what you're looking at, in words
- Hope Geo finds the right slice of data
Send to Geo collapses that into a single click. The assistant picks up the exact object you were looking at — that competitor, that scenario, that citation source — and you can immediately ask:
- "why is this happening?"
- "what should I do about it?"
- "compare this to last month"
- "show me the conversations behind this number"
It shortens the path from noticing something in a chart to deciding what to do about it.
Where Send to Geo Is Available
The action is on virtually every meaningful surface in the dashboard, including:
- Topic drawer — send a specific topic to investigate performance, citations, or competitors within it
- Scenario drawer — send a scenario to dig into how it performs across LLMs
- Conversations page — send a specific conversation for explanation or comparison
- Competitors-by-LLM view — send a competitor's behavior on a specific engine
- Competitor details drawer — send a competitor's full profile for SWOT, share-of-voice, or counter-strategy questions
- Overview — send the high-level performance snapshot for a summary or trend explanation
- SWOT — send a SWOT entry (yours or a competitor's) to explore the underlying perceptions
- Perceptions — send an extracted perception for sentiment, source, or context analysis
- Citations — send a citation source to explore which conversations it appears in and what it says
Anywhere you see a meaningful object on screen, look for the Send to Geo action.
What Happens When You Send Something
- You click Send to Geo on the object.
- Geo opens (or comes to the foreground) with the object attached as context.
- Geo acknowledges what it received — for example, "I'm looking at the CRM for startups topic for the last 30 days."
- You type your follow-up question. Geo answers grounded in that object.
The attached context stays with the conversation. You can keep asking questions about the same object across multiple turns without re-attaching it.
Typical Workflows
Diagnose a drop. On the Overview, your recommendation rate drops on ChatGPT. Click Send to Geo on the chart, ask "what's behind this drop?" — Geo pulls the underlying conversations and explains.
Counter a competitor. In the competitor details drawer, click Send to Geo, ask "what are their top three strengths in SWOT, and how do I counter them?" — Geo answers, then you can ask it to "draft a brief that addresses the top strength."
Audit a citation source. On the Citations view, send a domain to Geo and ask "what does this source say about us versus competitors?" — Geo summarizes the perceptions extracted from conversations that cite it.
Explain a scenario. From the Scenario drawer, send a scenario and ask "which LLM performs worst on this and why?" — Geo cross-references conversations across engines.