Users

In Genezio, users are the people who can access and work inside an account.

Users can be invited at:

• account level (access to all brands in the account)
• brand level (access only to selected brands)

This allows teams to control collaboration and visibility across multiple brands.

Account-Level Users

Account-level users are invited to the full account workspace.

This is useful for team members who need broad visibility, such as:

• account owners
• operations leads
• central growth or analytics teams

Brand-Level Users

Brand-level users are invited to one or more specific brands.

This is useful when access should be limited, for example:

• client stakeholders who should see only their brand
• agency specialists assigned to selected client brands
• internal teams responsible for one product line

Why This Matters

User access design affects both governance and day-to-day execution.

Clear user assignment helps teams:

• prevent accidental exposure across brands
• keep ownership and accountability clear
• collaborate faster within the right scope

Next Steps

To continue, see:

• Core Concepts -> Brands
• Core Concepts -> Personas