Creating Scenarios

This guide explains how to create and manage topics and scenarios in Genezio.

Scenarios define the situations that Genezio uses when running conversations with AI systems. Well-written scenarios help simulate realistic user questions and improve the quality of visibility analysis.

Accessing Topics and Scenarios

After signing in to Genezio:

1. Open your Brand.
2. Go to Settings.
3. Navigate to the Topics & Scenarios section.

Here you will see the current list of topics and the scenarios associated with each topic.

From this page you can:

• create new topics
• edit or delete existing topics
• create new scenarios
• edit or delete scenarios

Creating or Editing Topics

Topics represent the subject areas where your brand should appear in AI answers.

When creating a topic, you must select a Genezio Agent type:

• Prompter Agent - a single prompt sent directly to the AI
• Recommender Agent - a multi-step recommendation conversation
• Comparer Agent - a conversation comparing multiple brands
• Introspector Agent - a conversation exploring a specific brand

Each topic can contain one or more scenarios.

Creating Scenarios

A scenario is a short story that describes a realistic situation — the context, constraints, and goals that lead someone to ask an AI assistant for help.

A scenario is not a prompt or a question. It is a paragraph full of specific details that Genezio will break down into shorter, natural messages and send to the AI system one by one — like a human would in a real conversation.

A scenario should include:

• the situation the persona is in
• the goal they want to achieve
• specific constraints (budget, team size, technical requirements, compliance needs, etc.)

A scenario should not include persona details like role, age, country, or language. Those are defined separately in the persona and are combined with the scenario at conversation time.

Example scenario:

Mary's team doesn't have any technical background. They are looking for a marketing automation platform that is easy for a non-technical team to set up and start using without developer help. Their budget is $800/month and she wants her team of 6 to be able to use it in parallel. She is looking for something that is SOC2 compliant.

From this scenario, Genezio generates natural conversational messages such as:

I'm looking for a marketing automation platform that's easy to set up without any developer help. My team of 6 isn't very technical. What would you recommend?

Our budget is around $800/month and we need all 6 team members to be able to work in the platform at the same time. Which tools support that?

Does any of these have SOC2 compliance? That's a requirement for us.

The scenario provides the full picture. Genezio turns it into the kind of back-and-forth a real person would have with an AI assistant.

Prompter Agent Prompts

Prompter Agent topics use prompts, not scenarios. A prompt is a direct question sent word-for-word to the AI system, and the conversation consists of a single interaction.

Example prompt:

What CRM should a startup with a small sales team use to track leads and follow up with customers?

Prompter Agent prompts represent direct discovery questions that users may ask AI assistants.

Custom AI Overview Queries

When interacting with Google AI Overview, Genezio sends a search-style query instead of a conversational prompt.

For Prompter Agent prompts, Genezio automatically generates this query.

However, users can override the generated query and provide their own search query if needed.

This allows you to test exactly how specific Google-style searches influence AI Overview results.

Automatically Generated Topics and Scenarios

Topics and scenarios can also be automatically generated by Genezio.

During onboarding or when expanding analysis, the system can suggest:

• relevant topics for your category
• realistic scenarios based on your persona

You can review and edit these suggestions before using them.

Re-Running Conversations

Whenever you:

• add a new scenario
• edit an existing scenario
• modify a topic

Genezio allows you to re-run the conversations immediately.

This makes it easy to test improvements and quickly see how AI systems respond to the updated scenarios.

Best Practices

Good scenarios typically:

• read like a short story or a brief — not like a question
• describe a clear situation with specific details and constraints
• include a concrete goal the persona is trying to achieve
• mention the persona by name but do not repeat persona details (role, location, language)

Scenarios that are too vague or abstract may produce responses that do not mention brands, which lowers scenario relevance.

Avoid writing scenarios that look like prompts. For example:

Bad: What is the best CRM for startups?

Good: John's team of three has been tracking leads in a spreadsheet but they are losing follow-ups as inbound volume grows. They need a simple CRM that integrates with Gmail and costs under $50/user/month.

Next Steps

To understand how scenarios turn into AI interactions, see:

• Core Concepts -> Scenarios
• Core Concepts -> Conversations

These pages explain how Genezio converts scenarios into conversations and analyzes the results.