Topic Tags
Topic Tags are user-defined labels you attach to topics to keep them organized.
A few weeks into a serious deployment, most brands accumulate a lot of topics — 40, 60, sometimes 100+ — across content pillars, product lines, customer segments, regions, and tracking purposes. Without organization, the topics page becomes a flat list nobody scans. Tags are the layer that fixes that.
What Tags Are
Each tag has a name and a color you pick. Topics can carry multiple tags, so the same topic can belong to several views at once (for example, a topic about pricing for SMB customers might be tagged both Pricing and SMB).
Tags are managed per brand. Each brand has its own tag library, so taxonomies don't leak across brands — useful for agencies and multi-brand teams where each brand has its own organizing logic.
There's no prescribed taxonomy. You apply the structure that fits how your team thinks about the topics you track — not one we picked for you.
When to Use Them
A few common taxonomies brands settle on:
Content Pillars
Tag topics by the pillar they belong to — Solutions, Use Cases, Platform, Industries. Helpful when content planning and brand tracking share the same vocabulary, and you want to see how each pillar is performing in answer engines.
Product Lines or SKUs
For multi-product companies, tag each topic by which product it relates to — CRM, Marketing Hub, Service Hub. Lets you slice the dashboard product by product, which matters when each line has its own owner.
Customer Segments
Tag by audience — SMB, Mid-market, Enterprise. Useful when your topics span the full funnel and different teams own different segments.
You can also combine taxonomies. A single topic might carry Pricing (pillar), CRM (product), and SMB (segment) — and show up under each view when you filter.
How to Create and Apply Tags
Tags are created in the tag library before they can be applied to topics. This keeps the library clean and color-coordinated — no ad-hoc duplicates.
Create a Tag
- Open the tag library for the brand.
- Click to add a new tag.
- Enter a name and pick a color from the picker.
- Save it.
The tag is now available across the brand.
Apply Tags to a Topic
Open any topic and pick from the tag library to attach one or more tags. Topics can carry as many tags as they need.
Filtering by Tag
The topics page supports filtering by tag. Pick one or more tags and the list narrows to topics that match.
Tag filters combine with other filter dimensions (answer engine, persona, time range, and so on) — so you can ask questions like "show me all topics tagged SMB for ChatGPT in the last 30 days" by stacking the filters together.
Managing the Tag Library
The tag library is where the taxonomy lives, and it needs occasional care:
- Edit a tag to rename it or change its color
- Delete a tag that's no longer used (it's removed from every topic it was applied to)
- Scope is always brand-level — tags don't move between brands
Treat the library the way you'd treat any taxonomy: prune stale tags, keep names short, and keep the color set legible at a glance.
Best Practices
A few things that keep tags useful instead of cluttered:
- Start small. Three to five tags is plenty when you begin. Add more as the need actually shows up — not preemptively.
- One axis at a time. It's easier to introduce a pillar taxonomy first, get it stable, and then layer on a segment or product taxonomy later, than to design all three on day one.
- Use color discipline. Pick distinct colors for tags that belong to different taxonomies (e.g., all pillar tags in one color family, all segment tags in another). This makes the topics page scannable at a glance.
- Retire tags you don't use. If a tag hasn't been filtered on in months, it's probably noise. Delete it.
- Keep names short. Tags are visual labels, not sentences. SMB, Pricing, EU read better than Small and Medium Business Customers.