Your First Week with Genezio

A practical day-by-day guide for Digital Marketing Managers. By the end of your first week, you'll have your baseline scores, your first competitor analysis, and a prioritized content action list.

Before you start: Have your brand name, top 2–3 competitor names, and a list of 5–10 topics you want to rank for in AI answers ready. Topics should be category-level phrases like "AI visibility platform," "project management for remote teams," or "CRM for startups" — not product names.

Day 1 — Monday: Set Up Your Brand and Baseline

~2 hours · Goal: first conversations running by end of day

• Add your brand in Genezio. Include your website URL and a short description of what you do. → Core Concepts → Brands
• Add your top 2–3 competitors. Genezio tracks them in parallel so every score you see already has a comparative layer. → Core Concepts → Competitors
• Create your first 3–5 Topics. Start narrow — one topic per core use case or buyer persona. You can expand later. → Core Concepts → Topics
• Create 2–3 Scenarios per topic. Write them as real user questions — the way a buyer would actually phrase it to ChatGPT. Not "CRM features" but "What CRM should a 10-person startup use?" → Running Conversations → Creating Scenarios
• Select your answer engines. Start with ChatGPT and Perplexity. Add Claude and Gemini once you have the baseline. → Running Conversations → Selecting Answer Engines
• Run your first conversations. Results typically available within minutes.

End of Day 1 deliverable: First AI Recommendations % and AI Visibility % numbers for your brand and competitors. Initial list of which sources AI is already citing in your category.

Day 2 — Tuesday: Read Your Baseline Scores

~1.5 hours · Goal: understand where you stand and why

• Check AI Recommendations % and AI Visibility % for each topic. Note which topics you score well on and which are gaps.
• Open Citations. For each topic where your score is low, look at which URLs AI is citing. Write them down — this list becomes your PR and link-building roadmap.
• Check Perceptions. What claims is AI making about your brand? Flag anything outdated, negative, or missing.
• Compare your scores with competitors. Note who leads, by how much, and what sources they're cited from that you aren't.

Tip: Pick the one topic where the gap between you and the top competitor is smallest — that's your first quick win opportunity.

End of Day 2 deliverable: Scored list of topics to prioritize. Citation source list (5–10 domains AI trusts in your category). Perception issues flagged.

Day 3 — Wednesday: Deep Dive into Actionable Insights

~1 hour · Goal: let Genezio tell you exactly what to fix

• Open Actionable Insights. Read through all four categories: Growth Opportunities, Critical Visibility Gaps, Citation & Authority Leverage, and Positioning & Structural Optimization. → Actions → Actionable Insights
• Prioritize by impact. High-priority insights are the ones your competitors are winning right now. Dismiss anything that isn't actionable for your team.
• Generate additional insights on demand for specific topics or scenarios if you want a focused view. You can add custom instructions like "focus on quick wins" or "prioritize opportunities vs. [competitor name]." → Actions → Actionable Insights → Manually Generating Insights
• Map each insight to a content action: create content / get a citation / fix schema / earn press coverage.

End of Day 3 deliverable: Prioritized list of 5–10 specific actions. Each action mapped to: content type, responsible person, estimated timeline.

Day 4 — Thursday: Build Your First Content Brief

~2 hours · Goal: first Genezio-informed content piece briefed and assigned

Take the highest-priority insight from Day 3 and turn it into a proper content brief:

• Title and target keyword — use the exact phrase the AI uses in scenarios where you score low.
• Citation sources to reference — list 3–5 sources from Genezio's Citation section for this topic. Your content should reference these domains as external links.
• Inaccurate claims to correct — include any AI perceptions about your brand that are incorrect and need to be addressed through better content.
• Schema markup requirements — flag if the page needs FAQPage, HowTo, or other schema.
• Assign and set a re-measurement date — re-run the relevant Genezio conversations 2–4 weeks after publishing.

End of Day 4 deliverable: One complete content brief assigned. Re-measurement date booked in your calendar.

Day 5 — Friday: Set Up Your Monthly Reporting Rhythm

~1 hour · Goal: AI visibility becomes a permanent part of your marketing metrics

• Screenshot or export your baseline scores from Day 1. This is your Week 0 benchmark.
• Add AI Recommendations % and AI Visibility % to your monthly marketing report. Track it alongside organic traffic and branded search volume.
• Schedule a monthly re-run of all conversations. Connect content actions to score changes over time.
• Add new topics and scenarios based on what you learned this week.

End of Week 1 — what you now have:

• Baseline AI Recommendations % and AI Visibility % across your key topics
• Citation source list — the domains to target for PR and link-building
• Perception audit — what AI says about you today (and what you want it to say)
• Prioritized action list from Actionable Insights
• First content brief assigned
• Monthly reporting rhythm established

Ongoing Monthly Rhythm