Briefs
A brief is a lightweight, structured outline of a piece of content — what it should cover, who it's for, and how it should be written — without committing to a finished article.
Briefs are the fastest path from idea to outline inside Content Hub. They're designed to be handed off to a writer, editor, or external agency, or to act as a structured starting point you can later expand into a full article.
Why Briefs Exist
Generating a complete article isn't always the right first step.
You may want to:
- hand the work off to an in-house writer or external agency
- align on direction before investing in a full draft
- capture intent quickly while it's fresh, then come back to it later
Briefs let you turn an idea into a structured spec in a single pass — without drafting full content just to start the conversation.
What's in a Brief
A brief is a structured document that includes:
- Target audience — who the content is for
- Tone of voice — how it should read
- Keywords — terms the content should rank for and reinforce
- Competitors — brands the content should position against or differentiate from
- Scenarios — the user scenarios the content should address (you can select multiple, so a single brief can target several intents at once)
- Additional instructions — any extra guidance for the writer or the next step in the workflow
Together, these fields produce a spec that can be acted on by a person or by Genezio itself.
Creating a Brief
To create a brief:
- Open Content Hub.
- Click New Content.
- Choose Brief as the content type.
- Fill in the brief's fields (audience, tone, keywords, competitors, scenarios, additional instructions).
- Generate the brief.
The New Content entry point (previously labeled "New Article") now creates either a brief or a full article, depending on what you select.
Refining a Brief
Each brief has its own chat interface for iterative refinement.
You can ask Genezio to:
- tighten or expand specific sections
- shift the tone
- add or remove competitors and scenarios
- sharpen the audience targeting
- adjust the keywords
This works the same way as conversational editing for articles — the brief is a working document you can talk to until it's ready to hand off.
Briefs and Articles, Side by Side
Briefs live alongside articles in your Content Hub library. You can browse, filter, and open them from the same place.
When you're ready to move from outline to draft, a brief can be converted into an article. The brief's structure — audience, tone, keywords, scenarios, instructions — becomes the starting point for the article generation, so you don't have to re-enter context.
Templates and Briefs
Briefs respect Content Hub templates. If you've uploaded or selected a template, new briefs inherit its structure automatically — useful for teams that produce briefs in a consistent shape (for example, a standard brief format every external agency receives).
See Content Hub for how templates work.
When to Use a Brief vs. an Article
| Use a brief when... | Use an article when... |
|---|---|
| You're handing work off to a writer or agency | You want Genezio to produce the finished draft |
| You want to capture intent quickly | You're ready to commit to a full piece |
| You're still aligning on direction | The direction is already clear |
| You want a reusable spec | You want a publishable asset |
Both start from the same New Content entry point, and a brief can be converted into an article when you're ready.