Your own numbers tell you the performance of your brand. Competitor insights tell you if this performance is good. Genezio runs the same conversations for your competitors and for your brand. Thus, you have each metric for their brands too. Genezio measures it in the same way, on the same questions.

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What you can see

The competitors that appear where your brand does not. This list is the most useful list in the product. It shows the topics where competitors are visible and your brand is not. Each topic is a question that your buyers ask, and your brand is not present in the answers. The competitors that get a recommendation when your brand gets only a mention. A competitor can have lower visibility but a higher recommendation. This competitor wins against you where it is important. It appears less frequently, but it changes more of its appearances into recommendations. How the market changes. Competitor scores over time show the cause of a change in your position. Your brand can improve, or the category can change around it.

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Where the competitors come from

Genezio extracts the competitors from the answers. These are the brands that answer engines name together with your brand. Genezio does not use a list that you supply. Refer to Extracting competitors. This is important, because the competitors that an answer engine names are not always the competitors that your sales team names. Frequently, you find a brand that you did not know about. This result is useful. You can also add competitors that you want Genezio to track in all conditions.

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Use the competitor insights

The practical procedure is short:
  1. Find a topic where a competitor is visible and your brand is not.
  2. Open the conversations and read what the answer engine said about the competitor.
  3. Look at the citations. These sources are the material that gives the result.
  4. Decide if your brand can be a better source for that question.
This brief is much more specific than “improve our content”.