Genezio finds your competitors in the answers. These are the brands that answer engines name next to your brand. Genezio does not use only a list that you supply.

​
Why discovery is important

The brands that an answer engine shows next to you are not always the brands that your sales team names. Answer engines show brands that the sources support well. They do not use market share or the brands that win deals against you. Thus, the list frequently has a surprise: a brand that you did not know about, but that an answer engine shows as a direct alternative. It is important to know this early. A competitor that is in AI answers today usually comes into your sales pipeline later.

​
How it works

Genezio reads each conversation and finds the brand names that the answer shows as alternatives. Genezio collects these names across all runs. A brand that an answer engine names only one time is noise. A brand that answer engines name regularly across topics is a real competitor for the answer engines. You can also add competitors that you want Genezio to track, even if answer engines do not show them. Do this for a competitor that you know is important, even if that competitor is not visible now.

​
Keep the list accurate

Remove the brands that are not competitors. Answer engines sometimes name an adjacent category or a parent company. If you keep these entries, they make Share of Voice incorrect, because Genezio divides the share among all the brands on the list. Look for name collisions. If the name of a brand is also a common word, Genezio can count too many mentions. If the numbers of a competitor look incorrect, this is usually the cause. Examine the list again. The set of brands that an answer engine shows as alternatives changes. If you do not change the list after the setup, it gradually becomes a less accurate description of the category.