Select answer engines

This guide tells how to select the answer engines that Genezio uses when it runs conversations for your brand. When you run conversations with many answer engines (AI assistants), you see how your brand appears across the AI ecosystem.

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Where to configure answer engines

In this section, you can enable or disable the answer engines that Genezio uses when it runs conversations.

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Available answer engines

Genezio supports these answer engines:

• ChatGPT
• Google AI Overview
• Perplexity
• Claude
• Google AI Mode
• Google Gemini
• Microsoft Copilot
• DeepSeek
• Grok
• GPT-5.4

Each answer engine can give different answers, citations, and brand mentions. The providers update their models from time to time, and Genezio uses the updated models. For example, Genezio upgraded the Gemini models to a newer Flash Lite generation. Thus, the results show the current behavior of the models.

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User interface and API access

For most answer engines, Genezio runs conversations through the same user interface that a person uses. Genezio types the questions in the product interface, as a usual user does. This method makes the conversations as similar as possible to real interactions. Genezio can also run some answer engines through the API only. In this case, Genezio runs the conversations directly through the API of the provider, and not through a user interface. When you run conversations with many answer engines, you get a more complete picture of your AI Recommendations and Visibility.

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Customize the answer engines that you run

You select the mix of answer engines that is correct for your brand. In the past, a fully self-serve subscription gave the same list of answer engines to all brands. With a custom mix, you put your attention and your budget on the answer engines that your audience really uses.

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Select answer engines for each topic

Genezio also supports a selection of answer engines for each topic. A topic can override the answer engines of the brand. Thus, a specific topic can run with fewer answer engines or with different answer engines than the brand default. You configure this setting in Settings, when you create a topic or later when you edit it. You can change the selection at any time. Different topics can run with different sets of answer engines. For example, most of your topics can run with ChatGPT and five other answer engines, but one topic runs with ChatGPT only. Refer to Topics. Marketers thus get two levels of control:

• Brand level: Set the default mix of the answer engines that are most important for your brand.
• Topic level: Decrease or change the answer engines of a topic. Thus, you put your effort on the answer engines that are important for each topic.

For example, you can run all your answer engines for your core topics. But you can limit an experimental topic or a regional topic to the one or two answer engines that are relevant for it.

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When the changes start

A change to the selected answer engines does not have an immediate effect on conversations, because Genezio runs conversations in daily batches. When you change the selection of answer engines:

• Genezio saves the change immediately.
• The new conversations with the updated list of answer engines start in the next daily batch.

Thus, you usually see the changes on the next day, after Genezio runs the next batch of conversations.

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Why the selection of answer engines is important

Different answer engines can:

• Recommend different brands
• Cite different sources
• Interpret questions differently

When you select many answer engines, you can compare how your brand appears across the AI landscape. To test one answer engine before you add it to your measurement, use the Playground.

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Next steps

To learn how Genezio runs scenarios with different answer engines and analyzes the responses, read Conversations.

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In the API

To read the answer engines of a brand, refer to List the answer engines.