Genezio classifies each mention of your brand in an answer as positive, neutral, or negative. Thus, you can see if you appear, and also how the answer engine describes you. To learn how to read the numbers and act on them, refer to Sentiment analysis in the Insights section. This page tells how the classification works.

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What Genezio classifies

Genezio classifies the mention in its context. It does not classify the full answer. An answer can be positive about a competitor and neutral about you. Genezio records these two results separately.

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Why most mentions are neutral

A factual answer that gives a list of options is usually neutral. An answer engine that names five tools does not praise one of them. A profile with mostly neutral mentions is normal and healthy. A profile with mostly positive mentions usually shows that you have few mentions, not very good mentions. Examine this type of profile. Do not celebrate it.

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What changes sentiment

Sentiment follows the sources. Answer engines describe you with the words of the sources that they retrieved. Thus, a change in sentiment usually shows that a new source came into the answers, for example a review, a thread, or a comparison. When sentiment changes, Most cited sources gives the fastest explanation. Compare the sources that answer engines cited before the change and after the change.

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The limits of sentiment

Sentiment is a summary. It tells you the general tone, not the specific claim. To find the specific claim, for example “expensive” or “hard to set up”, use Perceptions. You can track each perception separately over time.