When an answer engine makes a claim about your category, it uses sources. This report is the list of these sources, ranked by how frequently they appear.

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Why you can act on this report most easily

Visibility tells you that your brand loses. Sources tell you where the answer came from. You can act on a source. A review site with forty citations in your category gives you forty opportunities. Your profile on this site can be thin, old, or missing. In each case, the task is specific and finite, and you know the result.

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What to look for

Sources that you can change directly. These sources are your own site, your documentation, and your profiles on directories and review platforms. If answer engines cite the pricing page of your competitor and not your pricing page, you must correct that page. Sources that you can earn. These sources are industry publications, comparison sites, and community threads. They take more time, but they have more weight than your own site. The reason is that an answer engine sees an independent source as better evidence. Sources that you cannot change. Some citations come from locations where no outreach can make a change. This information is useful too. It prevents work on a target where the work cannot succeed.

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More detail than the domain

Frequently, a domain does not give sufficient detail for an action. “YouTube was cited” does not tell you what to do. When Genezio can identify the publisher of the cited material, it resolves the citation to the channel or to the author. This can be the specific YouTube channel, the specific subreddit, or the named writer. Refer to Channels and authors.

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Citations from your own site

Citations from your own site are good, but they have limits. Answer engines give more weight to independent sources, because the description of a brand by the brand itself is not evidence. A citation profile that has only your own pages is not stable. One competitor that gets third-party coverage can replace it.