Share of Voice (SOV) in Genezio is a brand-level metric that measures your part of all the brand mentions in AI answers in your category, against the mentions of each competitor. It answers the question that each executive asks at some time: “How much of the conversation is mine, and how much is my competitors’?” SOV is one of the headline numbers of Genezio, together with AI Recommendations and AI Visibility. It is usually the number that goes into board decks and quarterly reviews.

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What Share of Voice measures

SOV measures your part of all the brand mentions in your category, against the mentions of each competitor. The three headline numbers answer different questions:
  • AI Recommendations: how frequently do answer engines recommend you?
  • AI Visibility: how frequently do you appear?
  • Share of Voice: which part of the total conversation is yours?
SOV is wider than AI Recommendations. It counts each mention of you and of your competitors across the answer engines that Genezio monitors. It does not count only the mentions that end in a recommendation. Thus, SOV is a good proxy for market share. Hundreds of signals from the answer engines become one percentage. It is easy to compare this percentage from period to period and to show it in a stakeholder review.

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Why Share of Voice is important

Before SOV, the platform answered two of the three questions that a marketer brings to leadership:
  1. “How frequently do I appear?”: AI Visibility.
  2. “What do they say about me?”: sentiment, citations, and narratives.
Share of Voice adds the third question:
  1. “How much of the conversation is mine, and how much is theirs?”
Leadership understands this metric easily. It changes the signal of the platform into a market-share number. Marketing teams always reported this type of metric for traditional channels.

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When Genezio shows Share of Voice

Genezio shows Share of Voice only when it has sufficient data across models and competitors to make the number meaningful. When this signal is not available, Genezio hides the metric. It does not show a number that can mislead you. For example, you do not see SOV in these conditions:
  • The brand runs against only one answer engine model.
  • The brand is an industry-only brand. There is no set of competitors, thus a “share” does not apply.

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How to read Share of Voice

SOV is brand-wide, and Genezio measures it over a time range. The headline number is your part of all the mentions across your monitored topics, for the period that you select. Some general rules:
  • The trend is more important than the absolute number. An SOV of 22% that increased for three months is a better story than an SOV of 35% that does not change.
  • Compare SOV with your top two or three competitors, not with an industry benchmark. SOV is meaningful in your category. A comparison across categories is not meaningful.
  • Read SOV together with AI Recommendations. A high SOV with a low recommendation rate tells a different story than a low SOV with a high recommendation rate. The first pattern means that answer engines talk about you but do not select you. The second pattern means that you are a hidden favorite.

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The Share of Voice view in the dashboard

The dashboard has a Share of Voice section. This section divides the metric in three ways.

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Overview pie chart

A pie chart shows how the mentions divide between your brand and each monitored competitor for the selected time range. This is the headline view. It is the one picture that you put in a board deck.

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Top Topics

The Top Topics view shows which topics get the most mentions in total, for you and the competitors together. It tells you where the conversation is concentrated, independent of which brand wins it. Use this view to decide where to invest. A topic with few total mentions is possibly not worth a content effort, even if you lose that topic.

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Competitors by Topic

The Competitors by Topic view shows, topic by topic, which brand controls each topic. For each topic that you monitor, you see how the share divides between you and your competitors. This view gives the detail that you can act on. You see the topics where you win the conversation and the topics where a specific competitor takes it. It is the input to a content plan: repair the topics where you lose share, and defend the topics where you win.

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How to use Share of Voice in reports and content plans

  • In monthly reports: start with the SOV number and its trend. Show it together with AI Recommendations to show presence and conversion.
  • In quarterly reviews: show SOV against your top two or three competitors, divided by topic. The Competitors by Topic view is the most useful here.
  • In content plans: start from Top Topics (where is the conversation?) and Competitors by Topic (where do we lose it?). Give priority to content that improves SOV in topics with a high total volume. The Content Hub helps you write this content.
  • In outcome monitoring: after you publish or repair content, monitor SOV in the affected topic. A change there is one of the clearest signals that the work had an effect.

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Share of Voice for products

Brands that have Shopping enabled also get a Share of Voice at the product level, together with Product Visibility and Product Recommendation. It is the same idea, but for each product, not for the full brand.