The AI Perception Summary is a narrative that Genezio makes automatically. In plain language, it tells you how the major answer engines currently see your brand. You do not read many separate data points. You read one paragraph that gives the full story. The summary is the Overall AI Perception card on your brand report. It is a large component near the top of the page.

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Why the AI Perception Summary is important

Most of the data in your brand report is detailed and granular. This data is good for analysis, but you cannot paste it directly into an executive update. The AI Perception Summary solves this problem. It combines the signals that Genezio monitors into one narrative. With the summary, you can:
  • Put a ready paragraph into a stakeholder update or a board deck.
  • Give leadership a quick and accurate view of how answer engines talk about the brand.
  • Get a starting point for a deeper investigation. You do not have to write the story yourself.
The summary combines three types of signal:
  • Perceptions: the separate claims that answer engines make about your brand. See Perceptions.
  • Sentiment: if these claims are positive, neutral, or negative.
  • Competitor framing: the position of your brand relative to other brands in the same answers.
Genezio writes the summary in the language of the brand. Thus, a report in a different language reads naturally for the team that owns it.

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Where to find the summary

  1. Open your brand report.
  2. Find the Overall AI Perception card near the top of the page.
  3. Read the summary, or copy it into your own document.
The analysis engine of Genezio makes the summary and keeps it in a cache. Thus, the card loads quickly each time that you open the report again.

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When the summary appears

Genezio shows the AI Perception Summary only when it has sufficient data to make it meaningful. Genezio hides the summary when the brand has only one answer engine model. A perception across models is useful only when there are many models to compare. One model alone cannot show how the perception changes across the AI landscape. To add answer engines, read Select answer engines. If you do not see the card, do these checks:
  • Make sure that the brand has more than one model.
  • Make sure that Genezio analyzed the brand.

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How the summary relates to perceptions and sentiment

The summary is the headline. Perceptions and sentiment give the detail:
  • The AI Perception Summary gives you the full narrative.
  • Perceptions let you examine the specific claims behind this narrative.
  • Sentiment shows the tone and the direction of these claims over time.
The summary also goes into the context of the Geo Assistant. Thus, you can ask the Geo Assistant more questions about your overall AI perception, and its answers use the same data as the card. See Geo Assistant.

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In the API

The public API reads the claims behind the summary in Perceptions.