This page explains the Shopping Overview, the AI shopping dashboard for the performance of your products in answer engines. It is the first page that you open in the shopping section. You use it for weekly checks and for monthly reports. The brand dashboards answer the question “how does my brand perform in AI answers?”. The Shopping Overview answers a different question: “which of my products get a good result, and which products do the answer engines omit?”. Refer to Product Visibility for what product tracking is and why it is important. Shopping is an enterprise feature. The Genezio team enables it for a brand.

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What the Shopping Overview dashboard shows

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The three product metrics

The main numbers are at the top of the page:
  • Product Visibility: how frequently your products appear in eligible conversations.
  • Product Recommendation: in the conversations where a product appears, how frequently the answer engine recommends it.
  • Share of Voice: how much of the product conversation is yours, compared with the competing products.
These metrics use the same formulas as the brand KPIs, but for products. Refer to Insights: Share of Voice for how to read share.

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Top 10 leaderboards

For each of the three metrics, the dashboard shows a Top 10 product leaderboard. It shows your ten strongest products for that metric.

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Trend charts

Each metric has a trend chart. The chart shows how the metric changed across the selected period. Thus, you see the direction, not only one snapshot.

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Change from the previous period

Each metric shows a percentage change from the previous period. Thus, you see immediately if the metric becomes better, stays the same, or becomes worse.

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Total retailers card

A total-retailers card shows how many retailers are related to your products in the conversations that Genezio analyzed. Refer to Merchants and Retailers for the details.

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How to read the shopping metrics

Start with the three metrics, in sequence. Visibility tells you the reach. Recommendation tells you if that reach changes into recommendations. Share of Voice tells you your position against the competing products. A drop in Visibility and a drop in Recommendation are different problems. They need different solutions. Read the leaderboards as three different questions. One product is rarely at the top of all three lists. The differences give you the insight:
  • Top by Visibility: the products that the answer engines mention most. These products carry your presence.
  • Top by Recommendation: the products that the answer engines recommend actively. These are your strongest products, also when the answer engines mention them less frequently.
  • Top by Share of Voice: the products that own their competitive space.
The most useful comparison is what is missing. Maybe the product that you promote now is not on a leaderboard. Then the answer engines do not carry your campaign. That is a problem of content and sources, not a problem of media. A large change from the previous period is a reason to investigate. It is not a conclusion. A large change usually has one of three causes:
  • Your content or your coverage changed.
  • A competitor got or lost position.
  • The set of detected products changed, because the answer engines started to name a new product.
Look at the trend chart to see if the change is a spike or a stable direction. Then open Products to see the products that caused it. Remember the source of the products. Genezio detects products automatically from the conversations with answer engines only. There is no catalog upload and no feed. Thus, the dashboard shows the products that the answer engines talk about, not your full catalog.

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Ask Geo a question from the shopping cards

The shopping cards have one-click questions with context. These questions use your real numbers. You do not have to read a metric and then decide what to do. Click a question, and you get an answer from your data. For example:
We have 0% visibility — where do we start?
The question includes the context of its card. Thus, a number on a dashboard becomes a next action. Refer to Geo Assistant for all the things that Geo can do.

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Export the shopping data

  • General PDF export: the standard PDF export includes the shopping pages and the product data, with the other reports of your brand.
  • Product export: a separate export for the product data only. Use it when you need the list of products and their metrics separately.

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In the API

The products report gives the product metrics over time.