This page explains how to use the Products page for AI product tracking: the full list of your products that the answer engines mention. It is not the catalog that you sell. It is the catalog that the answer engines talk about. Each row shows a product, its image, and its performance in the answers. You do not upload data to this page. Genezio detects products automatically, from the conversations with answer engines only. There is no catalog upload, no product feed, no crawl, and no manual entry. If a product is on this page, an answer engine named it.
This page is not the same as Master Filters. The old name of Master Filters was “Products”. Master Filters put topics into groups, so that you can divide your reports by product line. The Products page shows the products that the answer engines mention, which Genezio finds automatically. These are two different features.
Shopping and Product Visibility is an enterprise feature. The Genezio team enables it for a brand, as your contract specifies. There is no self-serve switch. If you do not see the Shopping section, speak to your Genezio contact.

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What the Products page shows

The page shows each product that the answer engines named in your tracked conversations, with:
  • The product image. Thus, you can examine the list visually. You do not have to read SKU names.
  • A Product Visibility column: how frequently the product appears in the conversations for which it was eligible.
  • A Product Recommendation column: when the product appeared, how frequently the answer engine recommended it.
  • Co-mentioned products: the products that the answer engines name together with it.
The two metrics use the same formulas as the brand KPIs, for one product:
  • Product Visibility = conversations in which the product appears ÷ eligible conversations
  • Product Recommendation = conversations in which the answer engine recommended it ÷ conversations in which it was visible
Thus, you can compare the numbers of a product directly with the numbers of your brand, and with the numbers of other products.

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Search and filter the products

You can search and filter the list. This is important when the answer engines name dozens of your products.
  • Search by product name to go directly to the item that you need. The search helps when you prepare for a category review or a launch retrospective.
  • Filter the list to the part that you work on. Then sort in it.
Start with a filter, not with the full list. A set of ten products tells a clearer story than the full list.

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Sort the products to find priorities

You can sort the Visibility column and the Recommendation column. A sort is the fastest way to change the list into a to-do list, because the two metrics answer different questions.
  1. Sort by Visibility, descending. These are the products that the answer engines know. They are your strongest assets in the answer engines.
  2. Sort by Visibility, ascending. These are the products that the answer engines rarely show. Usually, the product is absent from the sources that the answer engines read. Or the sources describe it in words that buyers do not use.
  3. Sort by Recommendation, ascending. Then look at the rows with high visibility.
The third pattern is the important one:
  • High visibility and low recommendation: the answer engine names the product but does not select it. The product is in the consideration set and it loses. This is usually a problem of positioning, reviews, or comparison content. It is not a problem of awareness.
  • Low visibility and high recommendation: when the answer engine finds the product, it likes it. The product must have more presence in the sources that the answer engines read.
  • High visibility and high recommendation: these are your reference products. Examine their coverage and do the same for other products.
  • Low visibility and low recommendation: the product is almost invisible in shopping answers. Decide if it is worth an investment.
Open a row to see the reasons for the numbers in Product Details.

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Co-mentioned products and competitor products

Answer engines rarely name one product alone. They make a shortlist. Co-mentioned products are the other products that an answer engine names in the same answer. The co-mentioned products view shows you that shortlist. It has two types.

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Your products named together

When an answer engine names two of your products in the same answer, it puts them in one group. They can be alternatives, steps on a good, better, and best ladder, or products that go together. What to do:
  • Two products are frequently together and one is clearly a lower version of the other. Then check if the answer engine describes the difference as you want.
  • Products that you see as complements are frequently together. Then your content can use this for bundles and cross-sell.
  • The answer engines frequently confuse two products that you see as different. Then your product pages and the third-party coverage probably do not show the difference clearly.

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Competitor products that take your position

The same view shows the competitor products that the answer engines name together with yours. These products take the position that you want. This is the most actionable information on the page. For each product, it tells you the products that the answer engines compare with yours. That set is frequently different from the competitors that your team expects. What to do:
  • Use the competitor products that occur frequently as your real comparison set. Make sure that you have comparison content for them.
  • Look for competitor products that occur against many of your products. That competitor wins the category, not only one comparison.
  • Compare the list with your tracked Competitors. If a competitor product frequently takes your position but you do not track its brand, add the brand.

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Where to start your first product review

For your first review:
  1. Filter to the category that you own.
  2. Sort by Visibility, descending. Make sure that the products that you expect at the top are at the top.
  3. Sort by Recommendation, ascending, and look at the products with high visibility. These give the fastest results.
  4. Open the co-mentions of your top three products to see which products take the position.
  5. Open Product Details for the worst product to see exactly what the answer engines say about it.
For the view of all the products together, refer to Shopping Overview.

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In the API

List the products gives the products of a brand, and the products of the same answers gives the co-mentioned products.