This page explains how Genezio shows the retailers in AI answers: the merchants that answer engines cite when they recommend products in your category. Merchant and retailer intelligence also shows:
  • The prices of those retailers in the answers.
  • How frequently each retailer occurs.
  • The conversations behind each mention.
This feature is part of Shopping and Product Visibility. For the full view of how Genezio tracks what the answer engines say about each of your products, start with Product Visibility.

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Why the retailers in AI answers are important

When an answer engine recommends a product, it usually tells the shopper where to buy it. In the answers, those retailers are the shelf of your product. You do not control which retailers are on it. When you know which retailers have the largest part of that shelf, and at which prices, you know:
  • Where to put your work on retail and channel relationships. The retailers that the answer engines use most are the ones that are worth an investment.
  • Where your prices are incorrect. The shoppers see the prices that the answer engines show. If these prices are not the prices that you intend, speak to the channel.
  • Which retailers do not sell your products at all. A retailer can occur frequently for your category but never sell your products. That is a gap that you can see.

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What the merchant drawer shows about a retailer

The retailer intelligence is in the merchant drawer. Open a retailer to see:
  • Retailer share of voice: the percentage of the retailer citations in your category that this merchant has. This number tells you how large the shelf of the retailer is.
  • Prices: the prices of that retailer in the answers.
  • Occurrences: how many times the retailer occurred.
  • The conversations behind each occurrence: the real conversations in which an answer engine cited the retailer. Thus, you can read the source of each number.
The last item is the most important. Share of voice tells you that a retailer is large. The conversations tell you why the answer engines send shoppers to that retailer. For the general metric, refer to Share of Voice. The Shopping Overview dashboard also has a total-retailers card. It shows the number of different retailers that the answer engines cite across your category. Refer to Shopping Overview.

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Open the merchant drawer

1

Open the Shopping Overview

Go to the shopping area of the Genezio dashboard and open Shopping Overview.
2

Look at the total-retailers card

Look at the total-retailers card to see the number of retailers in your category.
3

Select a merchant

Open the retailer view. Select a merchant to open the merchant drawer.
4

Read the main numbers

Read the share of voice, the prices, and the occurrences at the top of the drawer.
5

Read the conversations

Open the linked conversations. See the exact answers that cited that retailer.

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How to read the retailer data

Start with the largest shelf. Then examine the smaller shelves:
  • Start with share of voice. Usually, the first few retailers have most of what the answer engines recommend in your category. Those are the important relationships.
  • Then look at the prices. Compare the prices in the answers with the prices that you expect from that retailer. A difference is a price problem or a feed problem. Tell the channel about it.
  • Use the occurrences to check consistency. A retailer that occurs frequently is a stable part of the category shelf. It is not a single event.
  • Read the conversations. They give you the context: the questions, the products, and the comparisons that put that retailer in the answer.

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Connect the retailers to the offers of a product

Retailer intelligence works in two directions. The merchant drawer starts from the retailer. It answers the question “who does AI cite in my category?”. The detail drawer of a product starts from the product. It shows the retailer offers with prices and links, and the retailers that sell the product. Refer to Product Details. Together, the two drawers take you from “this retailer has the largest part of my category” to “my products are on its shelf, or not, and at this price”. Use Products to go from one product to a different one.

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Actions from the retailer data

  • Channel and retail relationships. Give priority to the retailers that the answer engines cite. Do not give priority only to the retailers with the largest offline presence.
  • Price checks. Compare the prices in the answers across retailers. Flag the retailers that show your product incorrectly.
  • Gaps of absence. Find the retailers that occur frequently in your category but do not sell your products. Make them distribution targets.
  • Evidence for internal discussions. Each number links to real conversations. Thus, your discussions about channels and prices use what the answer engines tell shoppers, not assumptions.

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Availability of merchant intelligence

Shopping and Product Visibility, with merchant and retailer intelligence, is an enterprise feature. The Genezio team enables it for a brand, as your contract specifies. There is no self-serve switch. If you do not see the shopping area in your dashboard, speak to the Genezio team. Genezio detects the products and the retailers automatically, from the conversations with answer engines only. There is no upload, no feed, no crawl, and no manual entry. If a retailer is in the merchant drawer, an answer engine cited it in a real conversation.

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In the API

List the retailers gives the retailers that the answer engines cite.