Product Visibility measures how answer engines talk about each of your products, not only about your brand. This page explains how Genezio detects the products and how it calculates the product metrics. At the brand level, Genezio answers the question “how do AI assistants talk about my brand?”. Shopping and Product Visibility answer a more precise question: “how do AI assistants talk about my products?” This question becomes more important each month. Answer engines frequently do not stop at the name of a brand. They name a specific product: a model number, a SKU, or a variant. The shopper then buys that named product.

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Brand visibility compared with product visibility

Brand Visibility tells you if your company shows in the answer. Product Visibility tells you which of your products shows in the answer. This is the difference:
  • Brand level: “For running shoes, the AI mentions your brand in most answers.” This is good, but it does not tell you which shoe.
  • Product level: “When it mentions your brand, it names the model of last season, not the model that you promote now.”
Two brands can have the same brand visibility and very different commercial results. One brand has its main product in the answer. The other brand has a discontinued line in the answer. The product data shows this gap.

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Why product visibility is important for marketers

  • The named product gets the sale. When an AI assistant recommends a specific product, the shopper often considers only the named products. It is not sufficient to be the brand in the answer.
  • You find which products the answer engines know. Your catalog and the products that the answer engines talk about are rarely the same list. Product Visibility shows you the real overlap.
  • You can measure launches and campaigns for each product. You can see if the product that you push now starts to appear in the answers. Or you can see if an older model still gets the attention.
  • Competitive comparisons become concrete. You do not get “we lose share in this category”. You get “we lose with this specific product against this specific competitor product”.

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How Genezio detects products in AI answers

Genezio detects products automatically, from the conversations with answer engines only. Genezio reads the conversations that it runs on answer engines. It finds the products that these engines mention. There is:
  • No catalog upload
  • No product feed
  • No site crawl
  • No manual product entry
The result: the list of products is not your catalog. It is the set of products that the answer engines talk about. If a product never appears in an answer, it does not appear in Genezio. This absence is also a finding, and usually you can act on it.

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How Genezio measures product visibility

The product metrics use the same formulas as the brand KPIs. The only difference is the scope: one product, not the full brand. These are the brand definitions:
For a product, the metrics are:
  • Product Visibility: how frequently this product appears in eligible conversations. This is the reach number.
  • Product Recommendation: in the conversations where this product appears, how frequently the answer engine recommends it. This is the conversion number.
  • Share of Voice: how much of the conversation is about this product, compared with the competing products in the same space.
The formulas are the same as the brand KPIs. Thus, all that you know about how to read those numbers applies here too. Refer to Insights: Your KPIs Explained for the full explanation. Refer to Insights: Share of Voice for how to read share. Compare the two metrics together:
  • High Product Visibility and low Product Recommendation: the answer engines know the product, but they do not recommend it.
  • Low visibility and high recommendation: the product wins when an answer engine mentions it, but the answer engines do not mention it frequently.

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Availability of product tracking

Shopping and Product Visibility is an enterprise feature. The Genezio team enables it for a brand, as your contract specifies. The interface has no self-serve switch. To enable product tracking for your brand, ask the Genezio team. The team enables it. After that, the shopping pages appear in your navigation. Genezio then starts to detect products in the conversations that it runs.

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The shopping pages after activation

  • Shopping Overview: the dashboard. It has the three metrics, Top 10 product leaderboards, trend charts, the change from the previous period, and a total-retailers card.
  • Products: the full list of products that Genezio detected for your brand.
  • Product Details: a drawer with the detail view of one product.
  • Merchants and Retailers: the retailers that the answer engines relate to your products.
The conversation transcripts also show the products. Genezio tags and highlights the products in the text. Tables and maps show in the transcript. Thus, you can see exactly how the answer presented a product.

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In the API

The products report gives the visibility, recommendation, and share of voice of the products over time.