Brand Visibility is the Genezio metric that measures how frequently your brand shows in the answers of answer engines. It is the percentage of the eligible conversations that mention your brand. The metric answers a simple question: When users ask answer engines questions about your category, how frequently does your brand show?

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What Brand Visibility represents

Genezio runs conversations with answer engines. The answers can include your brand, or not. Examples:
  • The answer recommends your brand.
  • Your brand shows in a comparison.
  • The answer mentions your brand together with competitors.
If the brand shows at any location in the answer, the conversation counts as a visible occurrence. If the brand does not show, the conversation counts as not visible.

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How Genezio calculates Brand Visibility

Genezio uses this formula:
Example:
  • Total of the analyzed conversations: 100
  • Conversations that mention the brand: 78
Brand Visibility:
This means that the brand shows in 78% of the answers for the analyzed topics.

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Which conversations count for Brand Visibility

Not all the Genezio Agent types count for Brand Visibility. Genezio uses only the conversations in which the answer engine selects the brands without help. The prompt does not push the answer engine to a brand. Thus, Genezio uses only these Genezio Agent types.

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Prompter Agent

The conversations of the Prompter Agent ask a direct discovery question. Example:
User query: What CRM should a startup use?
The answer engine selects the brands that it mentions.

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Recommender Agent

The conversations of the Recommender Agent simulate a user who asks for recommendations. The answer engine selects the brands that it recommends from the scenario.

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Excluded agent types

Genezio does not use some agent types for Brand Visibility, because the prompt contains the brand name. These agent types are: Introspector Agent Example:
User query: What is HubSpot used for?
Comparer Agent Example:
User query: HubSpot vs Salesforce
If Genezio used these conversations, the visibility would be incorrectly high, because the prompt already contains the brand. The Comparer is a competitive analysis tool. It uses the KPIs of your brand, but it has no effect on the calculation of AI Recommendations or of AI Visibility. For more data, refer to Brand Recommendation.

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Accuracy and sample size

Genezio calculates Brand Visibility with an accuracy model. Genezio does not use a fixed number of conversations. It analyzes the most recent conversations until the estimate gets to a reliable accuracy threshold. By default, Genezio uses the latest conversations until the estimate gets to an accuracy level of 90%. Thus, the visibility percentage is reliable.

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Accuracy range

Genezio estimates Brand Visibility from a sample of conversations. Thus, the result has an accuracy range. For example:
From the analyzed conversations, Genezio is 90% sure that the true visibility of the brand is in that range. When Genezio runs more conversations, the range usually becomes narrower, and the estimate becomes more precise.

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Why Brand Visibility is important

Brand Visibility gives a high-level signal of how answer engines see a brand in a category. A higher visibility score usually means:
  • Answer engines frequently mention the brand.
  • The brand shows in comparison lists.
  • Answer engines strongly connect the brand with the topic.
A lower score can show that competitors are the most frequent brands in the answers. Visibility counts mentions. To know how frequently a mention becomes a recommendation, refer to Brand Recommendation.

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Brand Visibility over time

Genezio monitors Brand Visibility continuously when it runs new conversations. Thus, teams can see trends such as:
  • More visibility after you publish new content
  • Competitors that get or lose presence
  • Changes in how answer engines interpret a category
When you monitor the visibility over time, you see how your presence changes across answer engines.

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Next steps

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Brand Visibility in the public API

To read the visibility data, refer to Visibility over time and Visibility by topic.