In Genezio, users are the persons who can access an account and work in it. You can give a user access to all the brands of the account or only to selected brands. You can invite users at two levels:
  • Account level: The user can access all brands in the account.
  • Brand level: The user can access only the selected brands.
Thus, teams control the collaboration and the visibility across many brands.

​
Account-level users

You invite account-level users to the full workspace of the account. This is useful for team members who must see much data, for example:
  • Account owners
  • Operations leads
  • Central growth teams or analytics teams

​
Brand-level users

You invite brand-level users to one or more specific brands. This is useful when you must limit the access, for example:
  • Client stakeholders who must see only their brand
  • Agency specialists who work on selected client brands
  • Internal teams that are responsible for one product line

​
Why the user access level is important

The design of user access has an effect on the governance and on the daily work. A clear assignment of users helps teams to do these actions:
  • Prevent the accidental exposure of data across brands
  • Keep the ownership and the accountability clear
  • Collaborate faster in the correct scope

​
Next steps