The Geo Assistant does not only read data and make summaries. It can also do actions in the Genezio platform: it can create objects, make them better, and move them for you, with the permissions of your account. Thus, Geo connects the investigation, the decision, and the deliverable.

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Read tools and action tools

Most answers of Geo come from read tools. These tools are the same data endpoints that supply the charts and the drawers of the dashboard. Geo selects the tools to call, runs them, and makes one answer from the results. Some tools of Geo are action tools. These tools do not only read your data. They change it. When Geo does an action, it makes a real change to your account. You see the action in the trace of the tool calls, the same as the read calls. Refer to Sessions and History.

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What Geo can do

These are the action tools of Geo.

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Manage brands and competitors

  • Move a brand entry: promote, demote, merge, or attach competitor entries, from what Geo finds in the data.
  • Change the class of a detected brand: change a competitor that Genezio tracked by mistake into a sub-brand of yours. Geo can also do the opposite change.

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Manage personas

  • Create a persona: when Geo finds a missing audience segment, it can make a new persona with a name, a role, a country, a city, and a language.
  • Update a persona: change the attributes when the scenarios show that the persona does not fit.

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Manage topics and scenarios

  • Make a topic better: change its description, its persona, or its selected competitors.
  • Create a scenario: write a new scenario for a topic when Geo finds an intent that no scenario covers.
  • Update a scenario: make the text more precise, change the agent type, or change the competitors of a Comparer scenario.
  • Restore deleted topics or scenarios: recover an object from the Recycle Bin when a user deleted it by mistake.
To compare these actions with the manual procedure, read Create topics and scenarios.

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Make content

  • Make a brief: send the findings of Geo to the Content Hub as a structured brief. The brief has the audience, the tone, the keywords, the competitors, the scenarios, and the instructions.
  • Start an article: start a full article in the Content Hub. The article uses the context of the current conversation.
For the content that Geo makes, refer to Content Hub: Briefs.

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How Geo starts an action

You do not have to ask for an action by its name. Geo decides from the conversation when an action is applicable. For example:
  • You ask: “This competitor X is actually a product line we own — fix that.” Geo proposes to attach the brand to yours and does the move.
  • You ask: “We’re missing a persona for European mid-market buyers.” Geo writes a new persona and creates it.
  • You ask: “Draft a brief that counters their top SWOT strength.” Geo writes the brief and sends it to the Content Hub.
The action runs with the permissions of your account. Geo cannot do an action that you cannot do yourself in the UI.

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Audit the actions of Geo

Each action of Geo shows in the trace of the tool calls of the session, with the read calls. You can see:
  • The action that Geo started.
  • The parameters of the action (the object that it changed and the new values).
  • The result.
Thus, you can audit the actions of Geo the same as each change that a user makes in the UI.