What Genezio measures
Genezio reads each mention of your brand and classifies it as positive, neutral, or negative. Then, it tracks the balance over time. Most mentions are neutral. When an answer engine gives a list of options, it does not praise them. The signal is in the ratio and in the direction of its change, not in a single answer.Read the sentiment
Neutral is normal, not a failure. A category list is neutral by nature. Do not try to get a profile with only positive mentions. A factual answer does not look like that. Negative mentions are more important than their share shows. One answer that calls your brand hard to set up appears exactly where a buyer is not sure. It can have more effect than ten neutral mentions in a list. Look at the trend, not at one reading. Sentiment changes when the sources change. A decrease usually means that answer engines started to cite a new source. Find this source in Most cited sources.From sentiment to a specific claim
Sentiment gives you the temperature. To act, you must know the claim. Perceptions give you this claim. A perception is a specific thing that answer engines say about your brand, for example “expensive”, “best for small teams”, or “hard to integrate”. You can track a perception over time and get a verdict that tells you if the claim is still true. Refer to Monitor perceptions. Use this sequence:- Sentiment tells you that something changed.
- Perceptions tell you what changed.
- Citations tell you where the change came from.