A citation tells you which site an answer engine used. Frequently, this information is not sufficiently specific for an action. “YouTube was cited” does not help you. “This channel was cited eleven times in answers about your category” helps you, because a channel has an owner that you can contact. The same is true for Reddit. The site tells you nothing, but the subreddit tells you where persons discuss your brand. Genezio resolves citations to the channel and to the author behind them.

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Where to find the data

Open a citation and look at the domain. When Genezio can identify the publisher of the cited material, the drawer shows Channels & authors. It also shows how frequently each channel and each author appeared. You get these items:
  • Channels: the YouTube channel or the subreddit, not only the domain.
  • Authors: the person who wrote the piece, when the source gives a name.
Genezio counts each channel and each author. Thus, you can see the difference between a single mention and a pattern.

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What to do with the data

Find the creators who have an effect on your category. Three answers about your brand can cite the same YouTube channel. In this case, that channel is part of how AI describes your market. This target is much more precise than “do some YouTube marketing”. Find the communities that are important. When a subreddit appears again and again, your buyers already discuss there the problem that you solve. When you know the subreddit, you can be present in the correct location. Without this data, you have only a general social plan. Find a single author with a large effect. One author can be behind many citations. In this case, your reputation in AI answers is partly in the control of this author. This is important to know, for positive and for negative content. Use the evidence to set the priority of your outreach. A channel with eleven citations is a better use of a week than a channel with one citation.

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Coverage

Genezio cannot attribute each citation. To resolve a channel or an author, the source must identify it. Thus, the panel appears only where this information exists. Where the information does not exist, the panel does not appear. This view gives more detail about a part of your citations. It does not replace the full citation reports.