Genezio writes and stores content. You publish the content on your own site. The method of publication has an effect on whether an engine can cite the piece.

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Move the content to your site

Copy the article into your CMS, or export it. The text is the easy part. Teams frequently forget the two items in the sections that follow.

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Include the schema markup

Each article has its schema.org markup. Paste the markup into the page as a JSON-LD block, or into the structured-data field of your CMS. Without the markup, an engine must find the type of the page from the prose, and it is frequently wrong. With the markup, the page can also get rich results that it cannot get without it.

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Publish it where engines can read it

If answer engines cannot retrieve a page, they cannot cite it. This is true even when the page is very good. Obey these rules:
  • Do not put the content behind a login or a form. Engines cannot see gated content.
  • Do not publish the content only in a PDF, an image, or a video. If the substance is not in text on the page, the engine has nothing to lift. A video needs a transcript.
  • Use a URL that crawlers can read. If robots.txt excludes the page, or if the page has a noindex mark, the retrieval that supplies answers excludes it.

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Measure the result

Publication is the start of the measurement. It is not the end of the work.
  1. Record the date.
  2. Continue to run the topics that the piece targets.
  3. Monitor whether the page starts to show in Most cited sources.
Citations usually start some weeks after publication. Engines must find the page first, and then decide that the page is useful. If the piece has no citation after one run, it did not fail. If the piece has no citation after several runs, read the sources that engines cite for that question. Then, compare them with your piece honestly.