Start from a brief, not from a prompt
If you generate an article from an empty instruction, you get a general article. If you generate it from a brief, Genezio writes it for specific questions, with specific sources, for a specific audience. You do the important thinking in the brief. The article is the easy part.What you select
- The topic or topics. A piece can cover more than one topic when a reader expects them together. See Cover several topics in one piece.
- The audience. The audience changes the level, the assumptions, and the vocabulary. See Select the target audience.
- The tone. See Select the tone of voice.
- The sources. The writer uses this material, and the files that you attach. Genezio keeps each source with the piece. Thus, you can see later which material the piece came from.
Work in your language
The article and the conversation about it use the language of your brand. See Work in your brand language.After Genezio generates the article
Read the article as an editor, not as an approver. Do not ask “is this good?” Ask “can an answer engine lift a passage from this to answer the question that we targeted?” If no paragraph is a full answer alone, the article needs more work. This is true even when the article is easy to read. Then, do these steps:- Edit the article.
- Examine its schema markup.
- Publish the article.