Each article in the Content Hub has a conversation attached. You can ask for changes in words. You do not have to make all the changes manually.

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When to use the conversation

  • Changes to all of the article. An instruction such as “Make this for practitioners, not executives” changes each paragraph. It is faster to write this instruction one time than to write each paragraph again.
  • Missing content. For example, ask “Add a section on what this costs for a team of five”. The writer already has the brief, the sources, and the fanouts.
  • A check of the article against its purpose. Before you publish, ask a question such as “Which of our target questions does this not answer yet?”

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When not to use the conversation

Do not use the conversation for small, exact edits. It is faster to correct a word, a number, or a link manually. See Edit articles.

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Attachments

You can attach files to the conversation. Then, a style guide, a product sheet, or a research document becomes material for the writer. Genezio keeps the attached files with the article. Thus, you can see later which material the article came from.

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Your language

The conversation uses the language of your brand. You write the brief and read the article in the same language. See Work in your brand language.

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A good habit

After each large change, read one passage again and apply the citation test. Ask: does this passage still answer a question alone? Broad instructions sometimes make an article easier to read, but the article then answers less.