Each article that you generate includes its schema.org markup. This structured description tells search engines and answer engines what the page is, who wrote it, and what it is about.

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Why it is important

Prose tells a model what you say. Structured markup tells the model what the page is. Without markup, an engine must find the type of the page from the text alone. For example, the page can be a product, a recipe, a how-to, or a review. The engine is frequently wrong. The markup also controls whether a page can get a rich result. A product page without markup cannot show a price or a rating. This is true even when the page is very good.

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Use the markup

Open an article. You can read, copy, or edit its markup. Paste the markup into your CMS as a JSON-LD block in the <head> of the page. If your CMS has a structured-data field, paste the markup there.

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Edit the markup

The generated markup is a start. Sometimes you know facts that Genezio does not know. Edit the markup directly on the article. The editor tells you when the markup does not have a property that a rich result needs. For example, for a product, Google also needs offers, review, or aggregateRating before the page can get a rich result. Thus, you do not have to find the problem in a search console some weeks later.

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Use the markup from a different tool

An MCP client can read and edit the schema markup of an article. Thus, you can make a correction in the same conversation where you found the problem. See Genezio MCP.