The Content Hub works in the language of your brand. It does not work in English and then translate at the end.

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What this means

  • The conversation. When you chat with the Content Hub about a brief or an article, it answers in the language of your brand. You do not change to a different language to brief a writer, and then to a different language again to read the result.
  • The content analysis report. The analysis of a page uses the language of your brand. Thus, you can send a report to a local team, and you do not have to write it again.

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Why it is important

This is not only for convenience. Content in English that you translate loses the item that gets citations: the vocabulary that people use when they ask. “Best CRM for small teams” and its equivalent in Romanian are not the same phrase in translation. They contain different words, and answer engines match on these words. When you work in the language of the brand from the start, the piece agrees with the demand that Genezio measured. It does not agree with only an English version of that demand.

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Set the language

The language comes from the brand. Set the language on the brand. Then, all the subsequent items use it: the conversation, the writing, and the analysis. If a brand operates in several markets, it is usually better to make several brands, one brand for each market. Then, each brand has its own language, topics, and competitors.