Your first week

Your first week with Genezio follows a practical day-by-day plan for Digital Marketing Managers. At the end of the first week, you have these items:

• Your baseline scores
• Your first analysis of competitors
• A list of content actions in the order of priority

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Day 1 (Monday): Configure your brand and your baseline

Time: approximately 2 hours. Goal: the first conversations run at the end of the day.

1. Add your brand in Genezio. Include the URL of your website and a short description of what you do. Read Brands.
2. Add your top 2–3 competitors. Genezio tracks them in parallel. Thus, each score that you see already includes a comparison. Read Competitors.
3. Create your first 3–5 topics. Start narrow, with one topic for each core use case or buyer persona. You can add more topics later. Read Topics.
4. Create 2–3 scenarios for each topic. Write them as real questions of users, in the words that a buyer uses with ChatGPT. Do not write “CRM features”. Write “What CRM should a 10-person startup use?”. Read Create topics and scenarios.
5. Select your answer engines. Start with ChatGPT and Perplexity. Add Claude and Gemini after you have the baseline. Read Select answer engines.
6. Run your first conversations. Usually, the results are available in some minutes.

Result of Day 1:

• The first AI Recommendations % and AI Visibility % numbers for your brand and your competitors.
• An initial list of the sources that answer engines already cite in your category.

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Day 2 (Tuesday): Read your baseline scores

Time: approximately 1.5 hours. Goal: know your position and the reasons for it.

1. Examine the AI Recommendations % and the AI Visibility % for each topic. Record the topics where your score is good and the topics where you have gaps.
2. Open Citations. For each topic with a low score, find the URLs that answer engines cite. Record them. This list becomes your plan for PR and link-building.
3. Examine Perceptions. Find the claims that answer engines make about your brand. Flag each claim that is old, negative, or missing.
4. Compare your scores with the scores of your competitors. Record which competitor leads, by how much, and which sources cite them but not you.

Result of Day 2:

• A scored list of topics in the order of priority.
• A list of citation sources: 5–10 domains that answer engines trust in your category.
• The perception issues, flagged.

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Day 3 (Wednesday): Examine the actionable insights

Time: approximately 1 hour. Goal: Genezio tells you exactly what to repair.

1. Open Actionable Insights. Read all four categories: Growth Opportunities, Critical Visibility Gaps, Citation & Authority Leverage, and Positioning & Structural Optimization. Read Actionable insights.
2. Set the priority by impact. The high-priority insights are the ones where your competitors win now. Dismiss each insight that your team cannot act on.
3. Generate more insights on demand for specific topics or scenarios, if you want a focused view. You can add custom instructions, such as “focus on quick wins” or “prioritize opportunities vs. [competitor name]”. For the manual generation of insights, read Actionable insights.
4. Connect each insight to a content action: create content, get a citation, repair the schema, or get press coverage.

Result of Day 3:

• A list of 5–10 specific actions in the order of priority.
• For each action: the content type, the responsible person, and the estimated timeline.

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Day 4 (Thursday): Make your first content brief

Time: approximately 2 hours. Goal: the first content piece that uses Genezio data has a brief and an owner. Take the insight with the highest priority from Day 3. Make a correct content brief from it. The Content Hub of Genezio can also make a brief for you. Read Briefs. Include these items in the brief:

• Title and target keyword: Use the exact phrase that the answer engine uses in the scenarios where your score is low.
• Citation sources to refer to: List 3–5 sources from the Citations section of Genezio for this topic. Your content must have external links to these domains.
• Incorrect claims to correct: Include each perception of answer engines about your brand that is incorrect. Better content must correct it. The content can also reinforce the correct claims.
• Schema markup requirements: Flag if the page needs FAQPage, HowTo, or a different schema.
• Owner and date of the new measurement: Assign the brief. Run the applicable Genezio conversations again 2–4 weeks after the publication.

Result of Day 4:

• One full content brief, with an owner.
• The date of the new measurement, in your calendar.

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Day 5 (Friday): Configure your monthly report

Time: approximately 1 hour. Goal: AI visibility becomes a permanent part of your marketing metrics.

1. Make a screenshot or an export of your baseline scores from Day 1. This is your benchmark for Week 0.
2. Add the AI Recommendations % and the AI Visibility % to your monthly marketing report. Track them together with the organic traffic and the volume of branded searches.
3. Schedule a monthly new run of all conversations. Connect the content actions to the changes of the scores over time.
4. Add new topics and scenarios from what you learned this week.

At the end of Week 1, you have these items:

• The baseline AI Recommendations % and AI Visibility % for your key topics
• A list of citation sources: the domains to target for PR and link-building
• A perception audit: what answer engines say about you today, and what you want them to say
• A list of actions from Actionable Insights, in the order of priority
• The first content brief, with an owner
• A monthly report rhythm

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Weekly, monthly, and quarterly rhythm after the first week