A precise brand description helps Genezio show your brand correctly in conversations with answer engines. This guide tells you what a good brand description contains and how to set the language of your brand. The brand description makes the generated scenarios better. It also makes sure that answer engines examine your brand in the correct context. When Genezio first makes a description for you, the description gives a summary of these items:
  • What your brand does
  • The category of your brand
  • The type of customers of your brand
You examine this description, edit it where necessary, and confirm it.

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What a good brand description contains

  • Core positioning: What your brand does, in clear words that do not advertise.
  • Category and use cases: The market where you compete and the problems that you solve.
  • Differentiators: The qualities that make your brand different in comparisons.
  • Honest constraints: The price tier, the region, and the integrations.
For more about the data that Genezio keeps for each brand, read Brands.

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Set the language of your brand

You can set a brand language for your brand. Genezio uses this language to make reports and conversations. Thus, the description and the measurement of your brand agree with the market that you serve.

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Next steps

After you confirm your brand description, continue with Write effective scenarios.

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In the API

The public API reads and changes the data of a brand in Get brand and Update brand.