Topic tags are labels that you define and attach to topics in Genezio. They keep your topics organized by content pillar, product line, or customer segment. This guide tells you how to make tags, apply them to topics, filter by them, and keep the tag library clean. After some weeks of a serious deployment, most brands have many topics: 40, 60, and sometimes more than 100. The topics are about content pillars, product lines, customer segments, regions, and tracking purposes. Without organization, the topics page becomes a flat list that nobody reads. Tags are the layer that solves this problem.

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What topic tags are

A topic tag is a label with a name and a color that you select. A topic can have many tags. Thus, the same topic can be in many views at the same time. For example, a topic about prices for SMB customers can have the tag Pricing and the tag SMB. You manage tags for each brand. Each brand has its own tag library, thus the taxonomies of different brands stay separate. This is useful for agencies and teams with many brands, where each brand has its own logic of organization. Genezio does not set a taxonomy. You apply the structure that agrees with how your team thinks about the topics that you track. For more about topics, read Topics.

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Usual tag taxonomies

These are some usual taxonomies of brands.

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Content pillars

Tag the topics by their pillar: Solutions, Use Cases, Platform, Industries. This is useful when the content plan and the brand tracking use the same words. It also shows you the performance of each pillar in answer engines.

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Product lines or SKUs

If your company has many products, tag each topic by its product: CRM, Marketing Hub, Service Hub. Then you can filter the dashboard by product. This is important when each product line has its own owner.

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Customer segments

Tag the topics by audience: SMB, Mid-market, Enterprise. This is useful when your topics include the full funnel and different teams own different segments. You can also combine taxonomies. One topic can have Pricing (pillar), CRM (product), and SMB (segment). When you filter, the topic shows in each of these views.

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How to create and apply tags

You must create a tag in the tag library before you can apply it to topics. This keeps the library clean and the colors coordinated, with no unplanned duplicates.

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Create a tag

1

Open the tag library

Open the tag library of the brand.
2

Add a tag

Click to add a new tag.
3

Set the name and the color

Enter a name and select a color in the color picker.
4

Save the tag

Save the tag.
The tag is now available for all of the brand.

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Apply tags to a topic

Open a topic and select one or more tags from the tag library. A topic can have as many tags as it needs.

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Filter the topics by tag

You can filter the topics page by tag. Select one or more tags. The list then shows only the topics that agree with the filter. Tag filters combine with the other filters, for example the answer engine, the persona, and the time range. Thus, you can ask a question such as this one: “Show me all topics with the tag SMB for ChatGPT in the last 30 days.” For the other filters, read Master Filters.

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Manage the tag library

The tag library contains the taxonomy. From time to time, it needs maintenance:
  • Edit a tag to change its name or its color.
  • Delete a tag that you do not use. Genezio removes the tag from each topic that had it.
  • The scope is always the brand. Tags do not move between brands.
Manage the library as you manage each taxonomy: remove old tags, keep the names short, and keep the set of colors easy to read.

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Best practices for topic tags

These practices keep the tags useful and clear:
  • Start small. At the start, three to five tags are sufficient. Add more tags when you really need them, not before.
  • Use one axis at a time. First, add a taxonomy of pillars and make it stable. Then, add a taxonomy of segments or products. This is easier than a design of all three taxonomies on the first day.
  • Use colors with discipline. Use different colors for tags of different taxonomies. For example, give all pillar tags colors of one family and all segment tags colors of a different family. Then you can read the topics page quickly.
  • Delete the tags that you do not use. If nobody filtered on a tag for months, the tag is probably noise. Delete it.
  • Keep the names short. Tags are visual labels, not sentences. SMB, Pricing, and EU are easier to read than Small and Medium Business Customers.

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In the API

The public API reads and changes tags in List tags and Set topic tags.