Most teams want the Genezio numbers together with all their other reports. These reports can be in Looker Studio, a BI tool, a data warehouse, or a client dashboard.

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How the data gets to a different tool

The API sends Genezio data to a different tool. It gives the same numbers that the dashboard shows:
  • Visibility and recommendation
  • Visibility for each topic
  • Share against competitors
  • Citations
  • Conversations
  • Sentiment and perceptions
  • The Business Scorecard
You can generate a typed client from the OpenAPI document. You do not have to write the client yourself. Refer to the API overview.

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A workable pattern

  1. Create an API key for only the brands that the report needs. Refer to Authentication.
  2. Get the data on a schedule that agrees with how frequently you run conversations. When you get data each hour but run conversations each week, you get noise, not newer data.
  3. Keep each reading with its date. Thus, you can show the direction, not only a single number.
  4. Stay in the rate limit of 200 requests each minute for each key. Give each system its own key.

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What to put on a shared dashboard

Show the direction, not a single number. A visibility number without a trend and without a competitor next to it causes a question that nobody can answer. These three items are the most useful on a shared dashboard:
  • Your visibility over time.
  • Your position against named competitors on the same questions.
  • The progress on the Business Scorecard goals that the team agreed.

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What not to build

Do not build the conversation reader again in a different tool. A Genezio number has value because you can open the answers below it. An export removes this possibility. Report the numbers outside Genezio, and do the investigation in Genezio.