Visibility numbers tell you what occurs. The Business Scorecard tells you if that is what you wanted. A scorecard holds your goals. These are the few items that are important to you in this quarter. The scorecard measures each goal every day. You do not have to read six dashboards and decide if the quarter is good. You open one board and see where each goal stands.

​
Why the Business Scorecard exists

Two brands can have the same visibility score but be in very different positions. One brand wins the topics that cause a sale. The other brand wins topics that no buyer buys from. A general metric cannot show this difference. A goal can, because you said what is important. You write a goal in your own words. For example:
  • Be recommended for “best CRM for small teams” on ChatGPT and Perplexity.
  • Appear in more answers than our two closest competitors on pricing topics.
  • Be cited by the review sites our buyers read.
The scorecard then measures exactly that, every day, and shows you the trend.

​
What a goal gives you

  • A number that you selected. It is not an average of the platform. It is the item that you said you wanted.
  • A history. Each goal records where it stood yesterday. Thus, you see the movement, not only one value.
  • Its calculation. Open a card to see the source of the number, down to the conversations behind it. You do not have to trust a black box.
  • A category and the data that it reads. Each goal shows its type of goal and the parts of your brand data that it uses. Thus, each person who opens the board understands the goal without a question to you.

​
Where to go next

You enable the Business Scorecard for each brand. If you do not see it, ask your account manager to enable it.