Each goal is a card on your board. The card starts with where the goal stands today, not with its configuration.

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The card

A card shows the current state of the goal and its direction. Each card has the shape that is correct for its goal:
  • A trend over days
  • A comparison across answer engines
  • A share between brands
  • A grid
Genezio selects the shape for the goal. Thus, a share-of-voice goal does not show as a line chart that hides the split. When a goal is about a competitor or an answer engine, the card shows its logo. Thus, you can read the board quickly. When a row names one of your products, the row shows the photo of the product.

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Find the source of a number

Open a card to follow the number back to the conversations that are its source. This is important at two times:
  • When a goal moves sharply, and you must know if a real event occurred or if the measurement changed.
  • When you show the number to a person who will ask about its source.
You do not have to trust a number on a scorecard without proof.

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Each day, automatically

Genezio measures each goal one time each day and keeps the value of yesterday. Thus, you get a history and you do not have to run anything. A goal that you create today starts its trend immediately.

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A goal for many languages or markets

You can set a goal to one language. Thus, a brand that works in many markets can keep one goal for each market, not one unclear average.