To create a goal, you describe it in a conversation. You do not configure metrics, select dimensions, or write a formula.

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Start with a sentence

Open the Business Scorecard for your brand and start a new goal. Tell what you want in plain language:
I want to be the brand ChatGPT recommends when someone asks for a project management tool for agencies.
The agent reads your brand: its topics, competitors, personas, and the answer engines that you track. Then it decides what to measure. If an item is really ambiguous, the agent asks a question. The question is about the business, not about settings.

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Make the goal narrower

The conversation continues until the goal is correct. You can add a limit at any time:
Only for the UK market.
Compare us against Asana and Monday, not the whole market.
Just the topics where someone is close to buying.
After each change, the agent builds the goal again and shows you what it will track. When the card agrees with what you meant, accept it.

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You do not read code

A small program that the agent writes measures the goal. You do not see this program, and you do not have to. The agent tells you in words what the goal measures. Then you accept the goal or continue to change it. If a goal looks wrong, tell the agent in the same conversation. The agent then changes the goal.

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Genezio keeps your draft

If you close the tab before the end, your draft is there when you come back. Thus, a reload does not delete a goal that took a long conversation.

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Change a goal later

The conversation does not stop when the agent creates the goal. Open the goal and continue the conversation. You can make the market wider, replace a competitor, or change the answer engines. The goal continues from the history that it already has.

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Create goals from another tool

If your team works in an MCP client such as Claude, you can create and change goals from that client. Refer to Scorecards over MCP.