You can create and change Business Scorecard goals from an MCP client. You do not have to open the board.

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Why you use an MCP client for goals

The board is the correct place to read goals. But you usually decide on a goal during a different conversation. For example, a planning session, a quarterly review, or a competitor analysis that you already do in your AI client. When you create the goal where you make the decision, the goal exists before people forget it. You say:
Add a goal: be recommended for “project management for agencies” on ChatGPT and Perplexity, UK only, measured against Asana and Monday.
Then the goal is on the board, and Genezio tracks it from that day.

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What occurs

The agent that writes goals in the dashboard also writes them here. It reads your brand, decides what to measure, and builds the goal. It tells you in words what it will track. Then you accept the goal or continue to change it, as in the conversation on the board. A goal that you create from an MCP client is a usual goal:
  • It shows on the board.
  • Genezio measures it every day.
  • You can open its card and follow the number back to the conversations behind it.
  • You can tag it, change its position, or archive it, as any other goal.

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What you can do

  • Create a goal. Describe the goal.
  • Read the board. See what each goal is and where it stands.
  • Change a goal. Make the market wider, replace a competitor, or change the answer engines.
For the MCP tools of the Business Scorecard, refer to the MCP tools reference.

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Where to go next