When you connect Google Analytics 4, Genezio can show what answer engines say about your brand next to what visitors do when they come to your site.

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What the integration adds

Analytics shows the behavior on your site: which pages persons go to, and what they do next. Genezio shows what occurs before that: if your brand was in the answer. Together, they close a gap that neither tool can close alone. A page that AI answers cite frequently but that gets no conversions is a different problem from a page that gets no citations.

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Connect Google Analytics

  1. Open Settings > Integrations for the brand.
  2. Connect the Google account that has access to the property.
  3. Select the property for this brand.

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What the integration does not do

Analytics cannot tell you why a person came to your site. Most answer engines send little or no referrer information. Thus, traffic that started as an AI recommendation frequently looks like direct traffic. Make this clear in your team: you cannot attribute AI visibility through Analytics. A team that expects this attribution can think that the work does not give results. In fact, the data is not available. Use the two tools as measures that complete each other, not as one funnel.

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The more useful connection

For most teams, Google Search Console is the stronger integration. Its queries show demand: what persons really ask. Genezio can change these queries into topics. Analytics shows the behavior only after the visit.