When you connect Search Console, Genezio can use what persons really searched for on your site, together with what they ask answer engines.

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What you get

Topics from real demand. Genezio can read your Search Console queries and generate topics from them. You do not guess what to track. You start from the phrases that already bring persons to your site. This is important, because the difference between the two data sets gives the most useful information. A query that brings you traffic from search but never appears in AI answers shows exactly where you lose position. Your search data next to your AI data. The queries are next to the questions that persons ask answer engines. Thus, you can see where the two data sets agree and where they are different.

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Connect Search Console

  1. Open Settings > Integrations for the brand.
  2. Connect the Google account that has access to the property.
  3. Select the property for this brand.
A domain property reads the full site. A URL-prefix property reads only the addresses below that prefix. Select the property that agrees with the brand.

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Generate topics from queries

After you connect Search Console, you can generate topics from the queries that Search Console reports. By default, Genezio filters the queries and keeps only the queries that are worth an action. You do not get each long-tail string that your site matched in the past. Examine the proposed topics before you accept them. Search queries and AI questions do not have the same shape. “crm pricing” is a search. “what does a CRM cost for a team of five” is what a person asks an assistant. The generated topics connect the two shapes, and a quick review makes them better.

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Google Analytics 4

You can connect Google Analytics 4 from the same location. It shows the behavior of a website, not what persons ask. Thus, it adds to the data, but it does not make topics. Refer to Google Analytics integration.