You can export Genezio reports from the product, for example for a board pack, a client report, or a data warehouse.

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PDF

You can download reports and content analyses as PDF files. Use this format for a document that a person reads. Examples are a monthly client report, an appendix for a slide deck, or a record of the status at a point in time.

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CSV

You can export the tabular views as CSV files for a spreadsheet or a data warehouse. This format is useful when you want to combine the Genezio numbers with data that Genezio does not have. Examples are the pipeline, the revenue, and the campaign spend.

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The API, for each export that you repeat

If you do an export each month, use the API in place of a manual export. The API gives access to these data:
  • Brands
  • Topics
  • Conversations
  • Citations
  • Visibility
  • Content
  • The Business Scorecard
The API returns the same numbers that the dashboard shows. The practical rule: use a manual export for a task that you do one time, and use the API for a routine task. Over time, a person can forget to do a monthly manual export.

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Compare exports

An export is a snapshot of a measurement that changes. Two exports from different weeks are different, partly because answer engines change their answers between runs. When you compare exports, use the same topics and the same answer engines. Look at the direction, not at small differences. Refer to Trend tracking.