A conversation is one scenario to one answer engine. Genezio makes each number from a set of conversations.

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Before you run

Examine these three items, because they control if the results have a meaning:
  • You will act on your topics. Refer to Define topics.
  • Each topic has scenarios that are similar to real questions. Refer to Creating scenarios.
  • Your list of competitors is approximately correct. You can correct it later. But very incorrect entries make the share values incorrect from the start.

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Select answer engines

Select the answer engines that your buyers really use. Genezio supports these answer engines:
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Copilot
  • Grok
  • DeepSeek
  • Google AI Overview
More answer engines give more conversations from your budget. Thus, start with two or three answer engines that are important for your market, not all of them. Refer to Selecting answer engines.

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The cost of a run

The number of conversations is topics × scenarios × answer engines. For example, ten topics with ten scenarios each on four answer engines give four hundred conversations in each run. Calculate this number before you start, because it increases faster than most people expect.

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During the run

Each answer is available when it is complete. You do not have to wait for the full run. Read the first answers. A badly written scenario is immediately clear, and it costs much less to correct it before the full set is complete.

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After the run

Go to Understanding your first results. Do not make conclusions from the main score before you read some real answers.