Competitor comparison shows each metric of your brand for the brands that you compete with. Genezio measures each metric in the same way for each brand.

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How to read the comparison

Put the three numbers side by side. Then the profile of each competitor becomes clear:
  • High visibility, high recommendation. This is the brand to beat. Answer engines know this brand and they also recommend it.
  • High visibility, low recommendation. Answer engines know this brand, but they do not prefer it. Frequently, this is the incumbent that all answers name and no answer selects.
  • Low visibility, high recommendation. This brand is dangerous. Answer engines show it rarely, but the answers recommend it when they show it. If its sources become better, it becomes a real threat.
  • Low visibility, low recommendation. This brand does not compete in AI answers at this time, independent of what it does in other channels.
Your own position in this grid tells you which problem you have.

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How Genezio makes the comparison fair

The comparison is valid because Genezio runs each brand through the same topics, the same scenarios, and the same answer engines. The number of a competitor on this page is not its global position. It is its position on your set of questions. This is intentional. The comparison answers the question that is important: “Which brand wins the questions that my buyers ask?” It does not answer “Which brand is bigger?”

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When an unknown competitor appears

Examine the brand seriously before you ignore it. Answer engines show brands according to how well sources support them, not according to market share. You possibly never lost a deal to this brand, but an answer engine can still recommend it. Such a problem starts in AI answers and comes into your sales pipeline later. For more information, see Competitor insights.