One visibility number for a brand hides the only data that you can act on. You are strong on some topics and absent from other topics. Topic performance shows this breakdown.

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What to look for

Topics where your score is zero. These rows give the most actions. A zero means that answer engines answer that question without your brand. The conversations show which brands they use in place of yours. Topics where you are visible but not recommended. The answers mention you, but they select a different brand. This is a positioning problem, and the answers usually tell you the reason. Topics that change. A topic that decreases over several runs needs more attention than a topic that was always weak. Something changed recently, and it is easiest to find the cause of a recent change.

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How to sort by importance

A topic with high demand and low visibility has more value than a topic with low demand that you lead. Sort by the gap, not by the score. Your worst topic is not automatically your best opportunity. For some questions, you must not win, because the honest answer is a competitor.

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How to examine a topic in more detail

Open a topic to see its scenarios and the conversations of each scenario. The conversation gives the explanation. The score tells you where to look, and the answer tells you why. For more information, see Topics and Scenario performance.