The pages in this section tell you how to read each card of the dashboard. They also tell you how to divide each card before you act on it. Start with the two headline numbers: Then read the breakdowns. Most of your work comes from them: Citation frequency shows the sources that have an effect on your category. Trend tracking tells about a problem that surprises most teams. Answer engines give different results from run to run. Thus, the direction of a metric is the signal, and a single reading is not.