Citation frequency shows which sources answer engines use in your category, and how frequently they use them.

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What the number means

A citation count is the number of times that an answer used a source as support in your conversations. A source with forty citations has an effect on your category. A source with two citations is noise. The rank is more important than the absolute number. The absolute number changes with the quantity of conversations that you ran. The order does not change with it.

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How to read the list

The top of the list is your real competition for attention. These are sources, not brands. When a comparison site is at the top, that site decides a large part of your position in the category. The position of your own domain gives a diagnosis. A high position is good, but it is fragile. Answer engines give more weight to independent sources, because a description of a brand by the brand itself is weak evidence. A profile of only your own pages is easy to replace. One competitor that gets coverage from third parties can push your pages down. A missing source is a finding. When you expect a publication and you do not see it, an answer engine does not trust it for this category. Or the answer engine cannot parse it.

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From a domain to an action

A domain is frequently too general. When Genezio can identify the publisher of the cited material, it shows the channel or the author. For example, it shows the specific YouTube channel, the subreddit, or the named writer. For more information, see Channels and authors. This detail changes the action. “Do something about YouTube” is not a plan. “This channel cited us eleven times, so we send it an email” is a plan.