The summary: Genezio tells you how frequently your brand appears when real people ask AI assistants such as ChatGPT, Claude, or Perplexity about your category. It also tells you what you can do to appear more frequently.
Why AI visibility is now a marketing KPI
For the last ten years, marketing teams monitored their ranks on Google. A page-one rank gave you traffic. Without it, you were not visible. This model changes. More and more, people do not use the list of links. They ask an AI assistant directly:“What’s the best CRM for a startup of 20 people?” ChatGPT gives a direct answer with 3 recommendations. The user does not have to click.If your brand is not in that answer, you lost that moment, even if you are #1 on Google for the same query.
Traditional search and AI search
Key insight: A brand can be #1 on Google for “best project management tool” and not be in the answer of ChatGPT to the same question. These are two different visibility contests, and most brands compete in only one of them.
What Genezio does
Genezio simulates how real users use AI assistants. Then it analyzes what these AI assistants say about your brand. It is similar to mystery shopping for answer engines, with thousands of automatic conversations.- You define topics. Topics are the categories that you want people to know you for.
- Genezio runs conversations. Simulated users ask AI assistants real questions.
- Genezio analyzes the AI answers. It finds which brands the answers mentioned, cited, and recommended.
- You get insights. These show the gaps, the opportunities, and what to correct.
What you can do with Genezio as a marketer
Measure the AI presence of your brand. See your AI Visibility % and your AI Recommendations % across topics, competitors, and answer engines. Know where you win and where you are not visible. Understand why answer engines prefer competitors. Genezio shows which sources answer engines cite when they recommend competitors and not you. These sources are your content gap and your content roadmap. Know which content to make. The Actionable Insights section gives specific recommendations: the topics to target, the sources that must cite you, and the narratives to build. You do not have to guess what to write. Monitor improvements over time. When you publish new content, improve your site, or get new mentions, your scores change. You can see the direct effect of your marketing work on AI visibility. Compare your brand with competitors. See your Share of Voice. It shows how frequently your brand appears, compared to competitors, across the same set of AI conversations. It is one number that your CMO can monitor each month.Related pages
These pages change the technical concepts of Genezio into practical work:- Your KPIs explained: what AI Visibility % and AI Recommendations % mean for your business.
- How the 5 agents work: the types of AI conversations that Genezio runs, and why they are important.
- From data to content strategy: how to change Genezio insights into a content plan.
- Your first week with Genezio: a practical guide for each day of your first week.