Genezio uses two core KPIs to measure the performance of your brand in AI-generated answers: AI Recommendations and AI Visibility. This page tells you what each KPI measures, which conversations give the KPIs, and how to read the two KPIs together. The two KPIs answer different questions. Read them together.

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AI Recommendations: the conversion KPI

AI Recommendations is the percentage of the conversations with your brand in which the AI recommends your brand. The denominator is the number of conversations where your brand was visible. Thus, this KPI is a conversion rate from presence to recommendation. AI Recommendations helps you understand if answer engines trust your brand sufficiently to suggest it as a solution when users ask for one.

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AI Visibility: the presence KPI

AI Visibility is the percentage of eligible conversations where your brand occurs in AI-generated answers. This includes the cases where the answer does one of these actions with your brand:
  • It mentions your brand.
  • It puts your brand in a list of recommendations.
  • It includes your brand in comparisons.
AI Visibility gives a wider view of how frequently your brand is present in AI answers across the relevant conversations. For the formula, read How Genezio measures visibility.

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Which agents give the KPIs

The two metrics are brand-level measurements. Genezio calculates them from the conversations of the Prompter agent and the Recommender agent. In these two agent types, the AI selects without help which brands to show. The Comparer agent and the Introspector agent have different purposes:
  • The Comparer is a competitive analysis tool. It uses the metrics of your brand to show how you compare with specific competitors.
  • The Introspector analyzes how the AI describes your brand.
These two agents do not have an effect on the calculation of AI Recommendations or AI Visibility. For the role of each agent, read How the 5 agents work.

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How to read the two KPIs together

Use the two metrics together:
  • AI Recommendations tells you how frequently answer engines recommend your brand when it occurs in a conversation.
  • AI Visibility tells you how frequently your brand occurs at all in the eligible conversations.
A brand can have a high visibility and a lower recommendation rate, or the opposite. When you read the two KPIs together, you get a more complete view of the AI performance.

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Next steps

To understand where these KPIs come from, read these pages:

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In the API

The public API reads the two KPIs over time: Recommendation over time and Visibility over time.