The Introspector agent is the Genezio agent type that examines how answer engines describe a specific brand. Use it to analyze the explanation and the position of a brand. Do not use it to measure organic visibility.

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How the Introspector agent works

For an Introspector agent topic:
  • The scenario explicitly includes the target brand.
  • A persona is optional. Refer to the next section.
  • Genezio runs a multi-step conversation about that brand.
  • The prompts examine the use cases, the fit, the strengths, and the limits of the brand.

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The persona is optional

Introspector topics can run with or without a persona. The Introspector asks this question: “What does the answer engine say about us when a user asks directly?” The brand name is already in the prompt. Thus, you do not always need a persona to get a useful answer. Without a persona, the configuration has one step less. This is useful in the usual case, when you only want to know how answer engines describe your brand. Add a persona to an Introspector topic in these cases:
  • You want to know how the description changes for a specific region, language, or buyer profile.
  • You audit the position of the brand for a specific audience segment.
Do not add a persona in these cases:
  • You want a baseline of how answer engines describe your brand, with no audience overlay.
  • You want to configure the Introspector quickly, and you do not have a relevant persona yet.
Thus, the Introspector is the agent with the easiest configuration. You need only a topic and the brand name. Then you can run it. Example scenario:
From this scenario, Genezio makes conversational prompts such as these:
User query: What is HubSpot mainly used for? What kind of teams typically use it?
User query: What are HubSpot’s main strengths compared to other tools in its category?
User query: Are there any common limitations or complaints about HubSpot?

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Typical use cases for brand description audits

Introspector agent conversations help teams analyze these items:
  • How AI systems explain the category and the value of a brand
  • The strengths or the weaknesses that occur again and again in brand narratives
  • The consistency of the brand description across answer engines

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Effect of the Introspector on the visibility KPIs

Genezio does not include Introspector agent conversations in the Brand Visibility calculations. The reason is that the brand name is already in the prompt. In the visibility calculations, these conversations make the results too high.

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Why the Introspector is still important

The visibility KPIs do not include this agent. But the agent is valuable for these tasks:
  • The review of the narrative quality
  • Positioning audits
  • The analysis of the message consistency
To see the claims that answer engines make in these conversations, refer to Perceptions. For a summary of the full narrative, refer to AI Perception Summary.

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Introspector data in the public API

The public API reads what answer engines say about a brand: Perceptions.