The Comparer agent is the Genezio agent type that examines how answer engines compare your brand with specific competitors in the same conversation. Use it to analyze your competitive position in AI answers.

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How the Comparer agent works

For a Comparer agent topic:
  • You select the exact competitors for the comparison at the topic level.
  • The scenario names your brand and those competitors.
  • Genezio runs a multi-step comparison conversation.
  • The prompts ask for the differences, the tradeoffs, and the best-fit recommendations.
You select the competitors for each topic. Thus, the Comparer scenarios that Genezio makes automatically target the brands that are important for that subject area. They do not target a random competitor that occurs in AI answers. To manage the competitor list, refer to Competitors. Example scenario:
From this scenario, Genezio makes conversational prompts such as these:
User query: I’m comparing HubSpot and Pipedrive for a sales team of five. What are the main differences between the two?
User query: Which one is easier to onboard for a small team with no CRM experience?
User query: How do they compare on reporting and email integration?

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Typical use cases for brand comparisons

Comparer agent conversations help teams understand these items:
  • Which competitor the AI prefers in direct comparisons
  • How AI systems describe the strengths and the weaknesses of each brand
  • Which objections or limits the AI mentions again and again

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What you learn from the Comparer: SWOT and side-by-side KPIs

With the Comparer, you can do these tasks:
  • See how answer engines compare your brand with specific competitors.
  • Compare the recommendation rates and the visibility rates side by side.
  • Identify the strengths and the weaknesses that the AI connects to each brand.
  • Make SWOT insights that guide your competitive content strategy.
Genezio automatically extracts a SWOT analysis from each Comparer conversation. It shows the SWOT in the conversation drawer. Genezio also collects the same SWOT at the scenario level and at the topic level. To see the SWOT Comparison view, go to Competitors > SWOT in the menu. This view shows the SWOTs of your brand and of all the tracked competitors side by side. For the full details, read SWOT analysis. The result is a clear view of where you win, where you lose, and which narratives cause the difference.

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Effect of the Comparer on the KPIs

Comparer agent conversations do not count for AI Recommendations or AI Visibility. The brand names are in the prompt. Thus, in the metrics, these conversations give incorrect results. The Comparer is a competitive analysis tool. It uses the brand-level KPIs that Genezio calculated from the Prompter and Recommender conversations. It shows these KPIs together with direct AI conversations between brands. Thus, it shows how your brand compares with specific competitors.

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Comparer data in the public API

The public API reads the SWOT of the brand and its competitors: The SWOT of the brand and its competitors. It also lists the competitors: List competitors.